GMSA CCA e-Commerce Supervisor

General Motors; São Caetano do Sul; Híbrido; BRL 160.000 - 200.000; Tempo integral

Resumo da oferta

A leading automotive company is seeking an eCommerce Manager to oversee strategy implementation and commercial performance for CCA eCommerce initiatives in South America. This role involves managing digital marketing strategies, ensuring system integration, and transforming eCommerce into a key sales channel. The ideal candidate will have a strong background in digital marketing and experience in managing cross-functional teams to enhance customer experience and profitability.

Qualificações

• Experience in eCommerce strategy and implementation.
• Strong background in digital marketing and commercial performance.
• Proven ability to manage budgets effectively.

Responsabilidades

• Design and implement commercial and digital marketing strategies.
• Ensure integration between systems and manage marketplace performance.
• Transform eCommerce into a significant sales channel.

Conhecimentos

Digital Marketing

Commercial Strategy

Budget Management

Cross-Functional Team Management

User Experience (UX)

Descrição da oferta de emprego

Hybrid:

This position requires being onsite to attend business 3 times per week (on Tuesday, Wednesday, and Thursday only).

Role:

Responsible for the strategy implementation and commercial performance of all CCA eCommerce initiatives in South American countries. The responsibilities include platform implementation, as well as establishing commercial and marketing strategies to deliver the best customer experience (CX) and profitability across the entire eCommerce ecosystem in South America, from marketplace stores to tailored B2B and B2C platforms.

What You'll Do (Responsibilities):

1. Design, implement, manage, and consolidate commercial and digital marketing strategies to meet forecasted KPIs and commercial metrics.
2. Ensure the proper functioning of the integration system between API, DMS, Marketplaces, own solutions, and dealer connections across South America.
3. Establish a digital culture among dealers, monitor their performance through designed policies and an e-Catalogue portfolio delivered to all countries.
4. Manage integration with marketplaces and expand to new countries, focusing on optimal user experience (UX) and profitability of all eSales channels.
5. Control and manage the budget effectively.
6. Transform CCA eCommerce into a significant sales channel among stakeholders, including GM internal teams, dealerships, and CCA customers.
7. Create a sustainable, scalable, and integrated eCommerce environment involving technical teams, IT, marketing, commercial staff, and suppliers across South America.
8. Coordinate the entire eCommerce environment as a dedicated team, including focal points, suppliers, marketing agencies, and third parties.
9. Manage cross-functional teams effectively.