Global Brand HCP Lead (Allegra)

(1450) Opella Healthcare Brazil Ltda; São Paulo; On-site; BRL 400,000 - 650,000; Full time

Job summary

Opella is seeking a Global Brand HCP Lead for Allegra in São Paulo to shape our HCP marketing strategy and elevate the brand globally. You will mentor teams, drive cross‑functional campaigns and ensure scientific integrity across markets.

You bring extensive HCP marketing experience in OTC/healthcare, a graduate degree in Marketing or MBA, and fluent English to collaborate with global partners in a fast-paced, purpose-driven organization.

Qualifications

• Graduate degree in Marketing or MBA preferred.
• Fluency in English in professional context (spoken and written).
• Experience in HCP marketing, detailing, conferences, and omni‑channel strategies.

Responsibilities

• Defines the global HCP/MCE engagement strategy for Allegra, aligning with brand objectives and regulatory requirements.
• Drives HCP marketing excellence and execution, overseeing content development and local market adaptation.
• Shares best practices across markets, analyzes HCP/consumer insights and performance metrics to optimize campaigns.
• Leads cross‑functional collaboration with Brand Marketing, Medical, MCE, and Zone teams to deliver programs on time and within budget.

Skills

Strategic thinking

Commercial acumen

Scientific/medical knowledge

Project management

Prioritization

Cross-functional collaboration

Stakeholder influence

Digital/omnichannel

Education

Graduate degree in Marketing

Management degree/MBA

Job description

Global Brand HCP Lead (Allegra) Location: São Paulo/SP

You’ve built experience, now use it where bold ideas meet real impact. At Opella, we’re challenging how self-care works for millions of people and need leaders and experts ready to shape what’s next. As an Global Brand HCP Lead (Allegra), you’ll bring your skill, your curiosity and your drive to make health simpler, smarter and more human.

About the job:

Lead initiatives that advance our brands and strengthen our reputation worldwide. Mentor and uplift emerging talent while pushing your own growth and influence. Put purpose into practice — embedding sustainability, access and social impact into every decision. Model the challenger mindset: question complexity, act with integrity and make things radically simple. Help shape a culture that’s ambitious, collaborative and serious about recognition and belonging.

Main responsibilities:

• Defines the global HCP/MCE engagement strategy for Allegra, ensuring alignment with brand objectives, scientific differentiation, HCP insights, and regulatory requirements.
• Drives HCP marketing excellence and execution, overseeing content development, toolkit deployment, and local market adaptation.
• Shares best practices across markets and analyzes HCP/consumer insights, prescription data, and performance metrics to optimize campaigns and define corrective actions.
• Leads cross-functional collaboration with Brand Marketing, Medical, MCE, and Zone teams, ensuring global HCP programs are delivered on time, within budget, and in compliance with scientific and regulatory standards.
• Reports to the Global Brand General Manager for Allegra and partners closely with Zone Brand and HCP/MCE Leads, Global Medical & Regulatory, and Global Strategy and Content teams.

About you:

• Experience: Relevant Experience in HCP marketing (detailing, conferences and omni-channel HCP marketing) in the OTC, Health/Wellness, or Healthcare/Pharma sectors is a must. Experience marketing in FMCG or OTC healthcare brands is highly desirable.
• Skills: Strategic thinking, commercial acumen, scientific/medical knowledge, project management, prioritization, cross-functional collaboration, stakeholder influence, and digital/omnichannel expertise in HCP marketing.
• Education: Graduate degree in Marketing, Management degree/MBA (preferable)
• Languages: Fluency in English in a professional context spoken and written is a must.

If you’re ready to challenge, inspire and deliver impact that matters, we’re ready for you. Opella values diversity in all its forms and is committed to fostering a workplace where everyone can belong and excel. We welcome and encourage applications from people of all backgrounds. We are challengers. We are Opella.

About Us:

Opella is the self-care challenger with the purest and third-largest portfolio in the Over The Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally. Our mission is to bring health in people’s hands by making self-care as simple as it should be. For half a billion consumers worldwide – and counting. At the core of this mission is our 100 loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and 4 specialized science and innovation development centers. Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan. As a globally certified B Corp company, we are active players in the journey towards healthier people and planet. Find out more about our mission at www.opella.com.

Opella is the self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally. Our mission is to bring health in people’s hands by making self-care as simple as it should be. For half a billion consumers worldwide – and counting. At the core of this mission is our 100 loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and 4 specialized science and innovation development centers. Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan. B Corp certified in multiple markets, we are active players in the journey towards healthier people and planet. Find out more about our mission at www.opella.com.