Gerente De Customer Marketing Pl - Eventos De Luxo

Diageo; São Paulo; Presencial; BRL 120.000 - 150.000; Tempo integral

Resumo da oferta

A leading global beverage company in São Paulo seeks a Strategic Events & Luxury Brand Partnerships Manager to develop and execute high-caliber events that enhance their prestigious image. Responsibilities include overseeing VIP experiences, securing partnerships with luxury brands, and delivering exceptional brand activations. The ideal candidate will have a solid background in event management, strong negotiation skills, and a thorough understanding of the luxury market. This role offers an exciting opportunity to lead in the premium events sector.

Qualificações

• Proven experience in managing high-caliber events in a luxury context.
• Strong negotiation skills with a focus on partnerships and sponsorships.
• Ability to develop strategies that enhance brand image and visibility.

Responsabilidades

• Develop, coordinate, and execute high-standard events aligned with brand luxury positioning.
• Oversee VIP events and private dinners, ensuring memorable brand experiences.
• Identify and secure luxury partnerships for brand exposure.

Conhecimentos

Event coordination

Relationship management

Negotiation

Strategic partnerships

Luxury brand awareness

Descrição da oferta de emprego

Job Description

Join our team as a Strategic Events & Luxury Brand Partnerships Manager, where you will develop and execute high-caliber events that enhance Diageo's prestigious brand image.

Oversee VIP experiences, secure elite partnerships, and deliver exceptional brand activations that align with our luxury positioning.

If you are driven by excellence and strategic impact, this role offers a unique opportunity to lead in the premium events sector.

Strategic Events & Luxury Brand Partnerships

• Develop, coordinate, and execute high-standard events that promote and elevate the brand image, ensuring each event aligns with the brand's luxury positioning.
• Oversee the planning and execution of VIP events, private dinners, product launches, and high-profile experiences, ensuring seamless delivery and memorable brand experiences.
• Identify and establish partnerships with luxury brands and key influencers to enhance brand visibility and positioning through joint events, collaborations, and exclusive activations.
• Manage relationships with Diageo CRM clients or those within the luxury industry, ensuring tailored experiences.

Proprietary Events & Sponsorship

• Take full responsibility for the negotiation of sponsorships, ensuring all agreements align with the company's strategic goals.
• Lead the process of securing valuable partnerships and negotiate benefits for Diageo that maximize brand visibility and support business objectives.
• Ensure that all partnership terms and deliverables meet expectations and align with the brand's luxury positioning.
• Take the lead in organizing and executing events where luxury brands are the priority, ensuring that all elements of the event reflect the elevated status and high expectations of the luxury market.
• Guarantee the delivery of immersive, sophisticated, and exclusive brand experiences for guests, ensuring every touchpoint reflects the luxury nature of the product and reinforces the brand's prestige.
• Work closely with luxury brand owners and stakeholders to ensure the event aligns with their vision, objectives, and market expectations.

Collaboration with Core Events Team

• Work closely with the core events team to identify and secure opportunities to showcase our brands in high-profile, VIP areas of core brand events and other prestigious events within the luxury sector.
• Leverage existing relationships and networks to maximize brand presence and visibility at luxury events, ensuring brand representation aligns with the company's strategic goals.

Additional Responsibilities

• Develop and manage event budgets, ensuring efficient allocation of resources without compromising on quality or brand standards.
• Collect feedback from clients, stakeholders, and partners to evaluate the success and impact of each event, analyzing the return on investment (ROI), customer engagement, and overall brand perception.

Worker Type: Regular

Primary Location: Sao Paulo