Field Marketing Intern

SAP IT Business Systeme; São Paulo; On-site; BRL 20,000 - 33,000; Full time

Job summary

SAP Brazil is seeking a motivated student or early talent to support Field Marketing in São Paulo. You will analyze data, assist with demand generation, and contribute to pipeline decisions while gaining hands-on experience in enterprise marketing.

You'll work with experienced marketers, build data-driven reports, and collaborate across teams. A strong English foundation and MS Office skills are essential, with AI tools experience encouraged.

Qualifications

• Currently studying Marketing, Business Administration, Computer Science, or related field.
• Strong analytical skills and comfort working with numbers, dashboards and reports.
• Structured, process-oriented mindset with attention to detail and deadlines.
• Collaborative, customer-oriented approach and ability to work independently or in a team.
• Excellent MS Office skills, especially Excel and PowerPoint.
• Professional English; Spanish a plus.
• Open to using AI tools to automate tasks and prototype ideas from day one.

Responsibilities

• Support campaigns, analyze data, and contribute to demand generation and pipeline decisions.
• Plan and execute marketing campaigns, events, and field activities.
• Analyze demand generation, acceleration, and conversion metrics using spreadsheets and dashboards.
• Consolidate lead and sales data from multiple sources and build performance reports.
• Create data-driven target lists for events and initiatives and prepare planning reports.

Skills

Analytical skills

Excel proficiency

PowerPoint proficiency

Team collaboration

English proficiency

Education

Student or recent graduate

Tools

Excel

PowerPoint

Dashboards

Job description

You're studying Marketing, Business Administration, Computer Science, or a related field — with an interest in data and how marketing drives business growth.

• Strong analytical skills and comfort working with numbers, spreadsheets, and dashboards to draw meaningful conclusions
• A structured, process-oriented mindset with high attention to detail and commitment to meeting deadlines
• A collaborative, customer-oriented approach — able to work independently and as part of a team
• Good written and verbal communication skills, with confidence preparing reports and presentations
• Solid Microsoft Office skills, particularly Excel and PowerPoint
• Professional proficiency in English is required for this role; Spanish is a plus

We also look for people who communicate clearly, keep the customer in mind, and enjoy finding smart solutions to problems — whatever stage of your career you're at.

In addition to the role-specific skills above, all student and early talent positions at SAP look for candidates who are open to working with AI tools — including agentic AI — to automate everyday tasks, prototype ideas, and build confidence in AI-assisted ways of working from day one.

What you'll build

You’ll work inside the Field Marketing team's operations — supporting campaigns, analyzing data, and contributing to demand generation and pipeline decisions.

• Contribute to the planning and execution of marketing campaigns, events, and field marketing activities
• Analyze demand generation, acceleration, and conversion metrics using spreadsheets and dashboards
• Consolidate and analyze lead and sales opportunity data from multiple sources
• Build campaign performance reports and present findings to support planning decisions
• Build data-driven target lists for events and marketing initiatives
• Prepare reports and presentations used in team planning and operational decision-making

Where you belong

The Field Marketing team at SAP Brazil sits at the center of how the company generates demand and connects with the market. You’ll work alongside experienced marketers and campaign specialists, gaining hands‑on exposure to how enterprise marketing operates at a global scale. When you join SAP, you’ll be a part of SAP Next Gen — a global community of students and early professionals with access to mentors, development programmes, and peers.

Additional Information

About SAP
With a global network of customers, partners, employees, and thought leaders, SAP helps the world run better and improves people’s lives.
As a leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business‑critical operations spanning finance, procurement, HR, supply chain, and customer experience.

SAP’s culture of inclusion, focus on health and well‑being, and flexible working models help ensure that everyone, regardless of background, feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or complete your application, please send an email with your request to the Recruiting Operations Team: [e-mail].

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to age, race, religion, national origin, ethnicity, gender (including pregnancy and childbirth), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.

Successful candidates might be required to undergo a background verification with an external vendor.

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.

Please note that any violation of these guidelines may result in disqualification from the hiring process.