Email Marketing Specialist

GrowthPair; Brasil; Teletrabalho; BRL 50.000 - 80.000; Tempo integral

Resumo da oferta

A leading company in advertising seeks an Email Marketer to create and implement effective email marketing strategies. This full-time, remote role involves managing subscriber lists, designing engaging content, and analyzing campaign performance to enhance customer engagement. Ideal candidates will have strong copywriting skills and a solid understanding of email marketing best practices.

Serviços

Health insurance

10 PTO holidays

Wi-Fi stipend

Fully remote

Qualificações

• 3+ years of experience as an email marketer.
• Knowledge of GDPR and CAN-SPAM regulations.
• Experience with E-Commerce is a plus.

Responsabilidades

• Segment email list based on behavior for personalized content.
• Write compelling email copy and design appealing templates.
• Conduct AB tests to optimize email performance.

Conhecimentos

Copywriting

Email Marketing Platforms

Analytical Skills

HTML/CSS Knowledge

Communication

Organizational Skills

Descrição da oferta de emprego

We are seeking an Email Marketer to create and execute email marketing campaigns. This role involves designing email content, managing subscriber lists, analyzing campaign performance, and implementing strategies to optimize email marketing efforts.

Responsibilities:

• Segment email list based on behavior and preferences to deliver personalized content.
• Write compelling email copy and design appealing templates that drive conversions.
• Create drip email sequences that deliver relevant content to subscribers based on their stage in the customer journey.
• Conduct AB tests to optimize email subject lines, content, and CTAs.
• Implement strategies to grow email subscriber list organically through website opt-in forms, lead magnets, and other incentives.
• Regularly clean and maintain email list to remove inactive subscribers and ensure high deliverability and engagement rates.
• Ensure email marketing practices comply with regulations such as GDPR and CAN-SPAM to protect brand reputation.
• Track key email marketing metrics to measure the effectiveness of campaigns.
• Analyze campaign performance data to identify trends and areas for optimization.
• Generate detailed reports to provide insights to stakeholders.

Qualifications:

• 3+ years of experience as an email marketer.
• Proficiency in email marketing platforms (Iterable, Customer.io, Mailchimp, Constant Contact, HubSpot, Klaviyo, etc.).
• Strong copywriting and editing skills.
• Knowledge of email marketing best practices and regulations.
• Analytical skills to interpret data and make data-driven decisions.
• Basic HTML/CSS knowledge for email template customization.
• Excellent communication and organizational skills.
• Ability to work during U.S. work hours (PT/ET).
• Experience with E-Commerce is a plus.
• Full-time stable role with benefits: health insurance, 10 PTO holidays, Wi-Fi stipend, fully remote.

Seniority level

• Associate

Employment type

• Full-time

Job function

• Advertising and Marketing

Industries

• Advertising Services and Marketing Services

This job is active and accepting applications.