(EG0075) Senior Adobe Journey Optimizer

Nortal; Rio de Janeiro; Remote; BRL 483,000 - 697,000; Full time

Benefits offered by this job

Competitive USD salary

100% remote work

Paid holidays

Sick leave

Annual credit

Team-building activities

Birthday off

Job summary

Nortal is seeking a Senior Adobe Journey Optimizer to design, implement, and optimize personalized customer journeys across multiple channels. You will work with cross-functional teams to define audiences, gather requirements, and drive engagement, conversions, and retention using Adobe Journey Optimizer and related Experience Cloud tools.

The role requires strong data analysis, marketing automation experience, and collaboration with Marketing, Data, and IT.

Qualifications

• 1+ year of Adobe Journey Optimizer: hands-on design, implementation, optimization of journeys.
• 3+ years of Marketing Automation: multichannel campaigns including email, SMS, push, etc.
• 2+ years of Customer Journey Management: journey mapping, personalization, lifecycle strategies.
• 2+ years of Audience Segmentation & Data Analysis: targeting audiences and behavior analysis.
• 1–2+ years of Adobe Experience Cloud: familiarity with AEP, Analytics, or related solutions.
• 2+ years of Campaign Optimization: A/B testing, performance tracking, conversion optimization.
• 2+ years of Stakeholder Collaboration: work with Marketing, Data, IT teams.

Responsibilities

• Develop and execute personalized customer journeys using Adobe Journey Optimizer across touchpoints (email, SMS, push).
• Collaborate with marketing, data analytics, and IT to gather requirements and implement targeted campaigns.
• Use Adobe Experience Cloud tools to analyze data, extract insights, and optimize journeys.
• Implement A/B tests and multivariate experiments to improve campaign effectiveness and conversions.
• Monitor KPIs and report insights to stakeholders to highlight successes and optimization opportunities.
• Stay updated on industry trends and platform updates to maximize impact of Adobe Journey Optimizer.

Skills

Adobe Journey Optimizer

Marketing Automation

Customer Journey Management

Audience Segmentation & Data Analysis

Adobe Experience Cloud

Campaign Optimization

Stakeholder Collaboration

Job description

JoinNortalfor your next big adventure. We areseekinga Senior Adobe Journey Optimizer to join our team.

• Say Goodbye to Micromanagement:Wechampionautonomy, open communication, and respect for diversity as our core values.
• Outcomes Over Hours:We believe in a work model focused on impact, providing you with the flexibility to balance your professional success with your personal well-being.
• Vibrant Community:Join our close-knit LATAM remote team and connect through tech talks, virtual coffee breaks, and team-building activities.
• Support from Day One:Our People Care team is here to support you throughout your journey, from wellness check-ins to professional growth.

Our benefits

• Competitive USD salary.
• 100% remote work:While you can work from anywhere, you’re always welcome to connect with teammates and grow your network at our coworking spaces across LATAM.
• Paidoff&nationalholidays:Takethetimeyouneedaccordingtoyourcountry’sregulationswhilereceivingyourfullsalary.
• Sick leave:Focus on your health withoutstress. Take the necessary time to recover and feel better.
• Annualcredit:Spenditontheperksyoulovetoenhanceyourwork-lifebalance.
• Team-building activities:Join us for coffee breaks, tech talks, and after-work gatherings to bond with yourNortalfamily and feel part of our vibrant community.
• Birthday off:Enjoy an extra day off during your birthday week to celebrate in style with friends and family.

About The Project

As a Senior Adobe Journey Optimizer you will be responsible for leveraging the Adobe Journey Optimizer platform to design, implement, and optimize personalized customer journeys across various channels. This role requires a deep understanding of customer behavior, data analysis, and marketing automation techniques to drive engagement, conversions, and retention.

What you’ll do

• Develop and execute personalized customer journeys using Adobe Journey Optimizer, incorporating various touchpoints such as email, SMS, push notifications, and more.
• Collaborate with cross-functional teams including marketing, data analytics, and IT to gather requirements, define audience segments, and implement targeted campaigns.
• Utilize Adobe Experience Cloud tools to analyze customer data, identify insights, and optimize journey performance.
• Implement A/B testing and multivariate experiments to continuously improve campaign effectiveness and conversion rates.
• Monitor key performance metrics and provide regular reports and insights to stakeholders, highlighting successes and opportunities for optimization.
• Stay up-to-date with industry trends, best practices, and platform updates to drive innovation and maximize the impact of Adobe Journey Optimizer.

What makes you a great fit

• 1+ year of Adobe Journey Optimizer (AJO): Hands-on experience designing, implementing, and optimizing customer journeys.
• 3+ years of Marketing Automation: Experience managing automated, multichannel campaigns (email, SMS, push notifications).
• 2+ years of Customer Journey Management: Experience with journey mapping, personalization, and customer lifecycle strategies.
• 2+ years of Audience Segmentation & Data Analysis: Experience defining target audiences and analyzing customer behavior.
• 1–2+ years of Adobe Experience Cloud: Familiarity with Adobe Experience Platform (AEP), Adobe Analytics, or related solutions.
• 2+ years of Campaign Optimization: Experience with A/B testing, performance tracking, and conversion optimization.
• 2+ years of Stakeholder Collaboration: Experience working with Marketing, Data, and IT teams.

Global Impact, Local Culture

For over 25 years,we’vebeen shaping digital transformation, delivering complex solutions for global enterprises and public sector organizations. Today, we are at the forefront of an AI-driven transformation era, helping organizations turn data intoreal businessvalue. By combining deep domainexpertisewith data and AI, we design solutions that create immediate impact while scaling for the future. We believe complexitydoesn’thave to mean complicated, and that the best solutions are those that work in the real world, not just on paper.That’swhy our clients trust us with their most ambitious, business-critical initiatives.