Digital Marketing Manager

Virtustant; Brasil; Remote; BRL 274,000 - 438,000; Full time

Benefits offered by this job

Remote work

Payment in USD or Local Currency

Job summary

Virtustant is seeking a Senior Digital Marketing Specialist to own day-to-day execution and coordination of our digital marketing engine. You will convert strategy into polished campaigns across email, social, YouTube, paid media, and website funnels, ensuring projects, vendors, deadlines, and performance tracking are managed precisely.

You will write compelling copy for multiple channels, develop video scripts, and turn long-form content into multiples formats.

Qualifications

• At least 3 years of full-time experience in digital marketing or related field.
• Exceptional copywriting skills for multiple channels.

Responsibilities

• Write compelling copy across social media, ads, landing pages, websites, PR responses, emails, SMS, and more.
• Develop and refine short/long-form video scripts while preserving brand voice.
• Transform long-form content into short-form videos, posts, emails, and articles.
• Develop YouTube titles, hooks, thumbnails, descriptions and angles to drive engagement.
• Own the marketing calendar and coordinate campaigns end-to-end across channels.
• Manage publishing on social platforms and execute email/SMS campaigns and funnels.
• Update WordPress and landing pages, improve copy, and coordinate complex website needs.
• Track performance across YouTube, social, email, SEO, and paid ads; produce recurring reports.
• Monitor paid/SEO performance, explore growth ideas, and manage agencies and vendors.
• Review deliverables for accuracy and brand consistency; refine SOPs and workflows.
• Proactively identify problems and ensure nothing falls through the cracks.

Skills

Copywriting

Video scripts

Content strategy

Tools

WordPress

HighLevel

CRM platforms

Google Analytics

Google Tag Manager

Meta Business Manager

Google Ads Manager

YouTube Studio

Job description

Job Title: Senior Digital Marketing Specialist

About The Company

Our client is a fast-growing tax firm.

Job Description

Our fast-growing tax firm is looking for a highly skilled Senior Digital Marketing Specialist to own the day-to-day execution and coordination of our digital marketing engine.

You will turn high-level strategy and content into polished campaigns across email, social media, YouTube, paid media, website funnels, and other digital channels, while ensuring projects, vendors, deadlines, and performance tracking are managed with precision.

Responsibilities Of The Role

• Write compelling copy across social media, paid advertisements, landing pages, websites, PR responses, email, SMS, and other marketing channels.
• Help research, develop, and refine short-form and long-form video scripts while maintaining a consistent and engaging brand voice.
• Turn long-form videos, technical source material, and other core content into short-form videos, social posts, emails, articles, and other marketing assets.
• Develop YouTube titles, hooks, thumbnail concepts, descriptions, and creative angles designed to increase engagement.
• Own the marketing calendar and coordinate campaigns from idea through execution, ensuring content, emails, SMS, social posts, advertisements, and other initiatives are properly built, reviewed, scheduled, tested, and launched on time.
• Manage publishing across the firm's primary social platforms and execute email and SMS campaigns, lead nurture sequences, automations, forms, workflows, landing pages, and funnels.
• Manage routine WordPress and landing-page updates, improve website and funnel copy, identify conversion opportunities, and coordinate more advanced website or development needs with external resources when necessary.
• Track and analyze performance across YouTube, social media, email, website traffic, funnels, SEO, and paid advertising.
• Develop recurring performance reports and use data to recommend and test improvements to copy, creative, offers, campaigns, and conversion rates.
• Monitor paid advertising and SEO performance, recommend new creative concepts and growth opportunities, and manage agencies, video editors, designers, PR partners, web developers, and other vendors.
• Review marketing deliverables for accuracy, quality, brand consistency, functioning links, and proper execution.
• Build and improve standard operating procedures, checklists, and workflows.
• Proactively identify problems and opportunities and take ownership of ensuring nothing falls through the cracks.

Required Experience And Qualifications

• At least 3 years of full-time experience in digital marketing, content marketing, paid media, marketing operations, or a related field.

Preferred Skills

• Exceptional copywriting skills with comfort writing video scripts, website copy, email, SMS, social media, advertisements, landing pages, and other marketing materials.

Personality

• Fast learner able to quickly learn the business, audience, services, technical subject matter, systems, and marketing processes.
• High attention to detail to catch copy errors, incorrect links, missed deadlines, campaign setup mistakes, and quality issues before they reach the public.

Software & Tools

• WordPress
• HighLevel
• CRM and email marketing automation platforms
• Google Analytics
• Google Tag Manager
• Meta Business Manager
• Google Ads Manager
• YouTube Studio

Schedule

Collaborate closely with the CEO, internal team members, and outside marketing partners.

Salary And Benefits

• Payment in USD or Local Currency according to candidate's preference.
• Full-time remote opportunity.