Customer Experience Specialist

Jobtailor; Belo Horizonte; Presencial; BRL 90 000 - 150 000; Tempo integral

Resumo da oferta

Jobtailor is seeking a Marketing Cloud specialist to design, implement, and optimize customer journeys that personalize communications across the undergraduate student lifecycle. You will drive engagement, retention, and satisfaction by building automated journeys and refining triggers, rules, and segments.

The role emphasizes data interpretation, cross-functional teamwork, and translating insights into scalable journey experiences for students, using Salesforce Marketing Cloud to deliver

Qualificações

• Bachelor’s degree in business, marketing, advertising, or related fields.
• Postgraduate/MBA in CX, marketing or data is a plus.
• Proven experience building and optimizing customer journeys.
• Advanced knowledge of Salesforce Marketing Cloud.
• Ability to interpret data to improve journeys and campaigns.
• Strong cross-functional collaboration and customer‑centred mindset.

Responsabilidades

• Develop, implement and optimize customer relationship journeys using Marketing Cloud, ensuring personalized, automated, and data‑driven communications that enhance the undergraduate student lifecycle.
• Contribute to increased engagement, retention and satisfaction.
• Build automated journeys in Marketing Cloud using triggers, business rules and segmentations.
• Act as the orchestrator of automated customer interactions, transforming journey maps, research insights, user behavior and relationship strategies into personalized, scalable experiences.

Conhecimentos

Cross-functional collaboration

Data-driven optimization

Customer journey optimization

Formação académica

Bachelor's degree

Postgraduate/MBA

Ferramentas

Salesforce Marketing Cloud

Descrição da oferta de emprego

Job Responsibilities

• Develop, implement and optimize customer relationship journeys using Marketing Cloud, ensuring personalized, automated, and data‑driven communications that enhance the experience throughout the undergraduate student lifecycle.
• Contribute to increased engagement, retention and satisfaction.
• Build automated journeys in Marketing Cloud using triggers, business rules and segmentations.
• Act as the orchestrator of automated customer interactions, transforming journey maps, research insights, user behavior and relationship strategies into personalized, scalable experiences.

Requirements

• Bachelor's degree in Business Administration, Marketing, Advertising, Communication, Data Science or related fields.
• Postgraduate degree or MBA in Customer Experience (CX), Marketing, Data or related areas will be a plus.
• Solid experience building, implementing and optimizing customer relationship journeys.
• Advanced knowledge of Salesforce Marketing Cloud.
• Ability to interpret data and metrics to propose continuous improvements to journeys and campaigns.
• Analytical, organized, collaborative and customer‑experience‑oriented profile, with the ability to work cross‑functionally and translate strategies into scalable, high‑impact journeys.