Creative Strategist – Paid Media & Performance Marketing

Brilliant Gaming L.L.C.; São Paulo; Teletrabalho; USD 30.000 - 50.000; Tempo integral

Resumo da oferta

A leading company in the iGaming sector seeks a Creative Strategist to enhance performance in paid media campaigns. This remote position demands creativity and analytical prowess in developing marketing strategies across various platforms such as Meta Ads and Google Ads. Join a dynamic team where innovative ideas shape the future of gaming and marketing.

Serviços

Competitive compensation package

Comprehensive benefits for personal well-being

Collaborative and inclusive work environment

Qualificações

• Experience in creative strategy for paid media campaigns required.
• Familiarity with advertising platforms like Meta Ads, TikTok, and Google Ads.
• Proven background in iGaming industry preferred.

Responsabilidades

• Develop creative concepts, scripts, and hooks for paid media.
• Collaborate with teams to align campaigns with performance goals.
• Monitor and analyze creative performance for optimizations.

Conhecimentos

Creative Strategy

Analytical Skills

Market Research

Collaboration

Script Writing

Formação académica

Bachelor's degree in Advertising, Marketing, Communications

Ferramentas

A/B Testing Frameworks

Marketing Automation Tools

Meta Ads

Google Ads

TikTok Ads

YouTube Ads

Descrição da oferta de emprego

Creative Strategist – Paid Media & Performance Marketing

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HR Manager | Political Strategist | iGaming | FinTech | CIPD | LLM | Maritime

Are you interested in an exciting career in the iGaming industry?

At Brilliant Gaming, we believe that our employees are our greatest asset. Our team is not just a collection of talented individuals; they are the driving force behind our success, shaping our vision and bringing our creative ideas to life. We foster a collaborative and inclusive work environment where every voice is valued and every contribution counts.

Position: Creative Strategist – Paid Media & Performance Marketing.

We are looking for a Creative Strategist to lead the development of ideas, concepts, and creative strategies that drive high performance in paid media campaigns across platforms such as Meta Ads, TikTok, YouTube, and Google Ads. This role serves as the bridge between creative and media teams, ensuring that creative assets align with performance goals. The role is REMOTE.

•Develop creative concepts, scripts, and hooks for video and display ads with a focus on performance and conversion.

•Write detailed creative briefs for design, copywriting, and video editing teams.

•Collaborate with paid media teams to align creative strategy with campaign targeting and objectives.

•Monitor and analyze creative performance, proposing data-driven optimizations.

•Research market trends, consumer behavior, and competitor benchmarks.

•Participate in brainstorming sessions and creative workshops.

•Proven experience in creative strategy for paid media campaigns.

•Experience in the iGaming industry (online casino or online sports betting).

•Familiarity with advertising platforms like Meta Ads, TikTok Ads, Google Ads, and YouTube.

•Ability to write scripts and creative concepts focused on conversion and engagement.

•Strong analytical skills and understanding of performance metrics.

•Bachelor’s degree in Advertising, Marketing, Communications, or related fields.

•Intermediate to advanced English proficiency.

•Experience with UGC (User Generated Content) and influencer content.

•Knowledge of marketing automation tools and A/B testing frameworks.

What We Offer:

At Brilliant Gaming, we recognize that our employees are key to our success. In addition to a competitive and attractive compensation package, we offer a comprehensive range of benefits designed to enhance your work experience and support your personal well-being.

Be part of a company that prioritizes its people and cultivates an exciting and rewarding workplace!

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Computer Games

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