Creative Strategist (B2C Lead Generation) For A Usa Client

Paired; Brasil; Teletrabalho; BRL 415 000 - 622 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Remote work

Resumo da oferta

Paired seeks a Creative Strategist to own creative development for B2C lead generation campaigns for a USA client. You will write, direct, and iterate on direct-response video ads across Meta, TikTok, YouTube, and CTV.

The role emphasizes translating performance data into creative decisions and collaborating with media buyers to optimize results. You should have a proven track record in direct-response marketing, strong script-writing and direction skills, and a portfolio showing measurable lead

Qualificações

• Experience as Creative Strategist or similar in B2C lead generation.
• Proven direct-response and performance marketing track record.
• Strong script writing and creative direction skills.
• Ability to read performance data and turn it into creative decisions.
• Portfolio showing ads that generated leads or calls; AI tooling is a plus.

Responsabilidades

• Own creative development for B2C performance campaigns.
• Write scripts for video ads across Meta, TikTok, YouTube, and CTV.
• Provide creative direction during production to match strategy.
• Develop concepts for lead generation and call-driven campaigns.
• Review performance metrics with media buyers and pivot as needed.
• Monitor trends and leverage AI tools to speed up testing.

Conhecimentos

Lead generation

Direct-response marketing

Script writing

Creative direction

Data analysis

AI tools

Ferramentas

ChatGPT

Midjourney

Runway

Descrição da oferta de emprego

Creative Strategist (B2C Lead Generation) For a USA Client

Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent. We admire the importance of innovative social media strategies and are committed to connecting talented individuals with great companies that need their unique skills. Our mission is to provide great jobs to talented people, no matter where they are located.

We're looking for a Creative Strategist to own creative development for our client's B2C performance marketing campaigns. The focus is on direct-response ads that drive inbound leads and calls. This is a hands-on role—you'll write, direct, and iterate fast based on what the data tells you.

Key Responsibilities

• Write scripts for video ads across Meta, TikTok, YouTube, and CTV with a direct-response focus
• Develop shot lists and provide creative direction during production to ensure execution matches strategy
• Build creative concepts specifically for lead generation and call-driven campaigns
• Work with media buyers to review performance metrics and pivot creative based on what's working
• Monitor competitor creatives and trends to keep our approach fresh
• Use AI tools to speed up scripting, iteration, and testing where applicable

Requirements

• B2C experience in a Creative Strategist or similar role focused on lead generation
• Strong track record in direct-response / performance marketing
• Proven script writing and creative direction skills
• Comfortable reading performance data and translating it into creative decisions
• Portfolio showing ads that drove measurable lead or call volume (metrics preferred)
• AI tool experience is a plus (ChatGPT, Midjourney, Runway, etc.)

Benefits

• USD Salary.
• Ability to work remotely.