Copywriter & Creative Strategist

Paired; Brasil; Teletrabalho; BRL 120 000 - 180 000; Tempo integral

Resumo da oferta

Paired is seeking a data-driven marketer to transform product stories into thumb-stopping ads and revenue. You will craft creative strategy for paid campaigns, write landing page and email copy, and map full conversion funnels from awareness to purchase.

The role focuses on e-commerce with a D2C mindset, requiring storytelling skills and experience with American brands. Knowledge of supplements/electrolytes is a plus.

Qualificações

• E-commerce / D2C experience is mandatory.
• Copywriting roots with growth into creative strategy.
• Experience with American companies/brands.
• Storytelling-first approach.
• Familiarity with supplements/electrolytes niche preferred.
• Experience managing monthly ad spend in the $100K–$500K range.

Responsabilidades

• Develop creative strategy for paid ads (briefs, concepts, learnings).
• Write copy for landing pages and emails.
• Build and understand full conversion funnels.
• Analyze ad account performance and iterate on what’s working.

Conhecimentos

E-commerce/D2C background

Copywriting

Creative strategy

Ad performance analysis

American brands experience

Storytelling

Supplements/electrolytes niche

Ad spend management

Descrição da oferta de emprego

What We're Looking For You get what makes people stop scrolling. You know how to turn a product into a story, a story into a hook, and a hook into revenue. You are the missing link between performance and creativity. If you’re obsessed with ads, culture, performance data, and crafting thumb-stopping creative that actually sells, you might just be the one we’re looking for.

What Will You Do Develop creative strategy for paid ads (briefs, concepts, learnings) Write copy for landing pages and emails Build and understand full conversion funnels Analyze ad account performance and iterate on what\'s working

Requirements E-commerce / D2C background (mandatory) Experience with $100K–$500K/month ad spend range Copywriting roots with growth into creative strategy Prior work with American companies/brands Preffered Skills Storytelling-first approach (vs. flat direct response) Familiarity with supplements/electrolytes niche a bonus