Country Activation Marketer, Sumaré/SP

3M; São Paulo; On-site; BRL 120,000 - 180,000; Full time

Job summary

3M is seeking a Country Activation Marketer in Sumaré/SP to drive local market growth by shaping marketing plans and executing demand generation, GTM initiatives, and channel strategies. You will collaborate with sales and regional teams to align campaigns with product launches and promotional activities.

The role requires a bachelor’s degree, strong marketing and analytical skills, and advanced English. On-site in Sumaré with travel, you will support localized communications, trainings, and

Qualifications

• Bachelor’s degree in Marketing or related field.
• Experience in marketing strategy, planning and commercial execution.
• Experience in demand generation campaigns and go-to-market initiatives.
• Strong analytical skills to gather market, customer, competitor, and channel insights.
• Ability to collaborate with sales, regional teams, and channel partners to support launches, promotions, and enablement.
• Advanced English level.

Responsibilities

• Shape local marketing plans to drive market growth and reflect country requirements.
• Execute country-level demand generation through localized communications, media, and events.
• Support go-to-market execution with channel communications, training, eCommerce readiness, and partner prioritization.
• Lead local promotional and product support with cross-functional alignment on calendars and content.
• Conduct market/customer analysis and report findings to guide decisions.
• Implement marketing tactics around product, channel, pricing, and promotions.

Skills

Marketing strategy

Demand generation

Go-to-market

Analytical skills

Sales collaboration

English proficiency

Education

Bachelor's degree

Job description

On-site

BR, São Paulo, Sumare

Full time

R01171306

3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter.

Job Description:

Country Activation Marketer, Sumaré/SP

Collaborate with innovative 3Mers around the world

As Country Activation Marketer you will play a key role for marketing in the division of Industrial Adhesives and Tapes, in Sumaré/SP. In this role you will be activate marketing plans driving share gain through demand generation and program execution, provide relevant insights and input into area and global.

The impact you will make in this role

• Drive local market growth by shaping marketing plans, gathering competitive and customer insights, supporting product launch readiness, and ensuring country-specific requirements are reflected in programs and portfolio decisions.
• Execute country-level demand generation through localized communications, media, social, and events to build awareness, grow audiences, and convert demand through channel partners.
• Support go-to-market execution with channel communications, training, eCommerce readiness, syndication, and partner prioritization to strengthen sales enablement and channel performance.
• Lead local promotional and product support by aligning with sales and area teams on calendars, translations, technical content, training, and local market requirements.
• Defines and coordinates execution of market/customer analysis, and reports on findings to guide business decisions.
• Implements marketing tactics around product, channel, pricing and promotions, and execute efforts identified on the marketing plan.

Your Skills and Expertise

To set you up for success in this role from day one, 3M is looking for candidates who must have the following qualifications:

• Bachelor’s degree concluded
• Experience in Marketing, strategic planning and commercial execution
• Experience in demand generation campaigns and go-to-market initiatives
• Strong analytical skills to gather market, customer, competitor, and channel insights to support business decisions
• Ability to collaborate with sales, regional teams, and channel partners to support launches, training, promotions, and sales enablement
• Advanced English level

Additional qualifications that could help you succeed even further in this role include:

• Experience with eCommerce readiness, content syndication, and channel partner enablement
• Knowledge of product launch processes, localized communications, and promotional campaign execution
• Has the personality to convince and engage sales teams
• B2B experience
• Intermediate Spanish

Work Location

• This role follows an on-site working model, requiring the employee to work at least four days a week at the 3M office in Sumaré/SP.
• Travel: May include up to 35%

Supporting Your Well-being

3M offers many programs to help you live your best life – both physically and financially. To ensure competitive pay and benefits, 3M regularly benchmarks with other companies that are comparable in size and scope.

Chat with Max

For assistance with searching through our current job openings or for more information about all things 3M, visit Max, our virtual recruiting assistant on 3M.com/careers.

Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Instagram, Facebook, and LinkedIn @3M.

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