Copywriting Analyst

Jobtailor

Recife

Presencial

BRL 60 000 - 90 000

Tempo integral

Há 4 dias

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Resumo da oferta

Jobtailor is seeking a creative Copywriter to develop concepts for campaigns across digital channels in Brazil. You will craft engaging copy for social media, websites, CRM, and ads, and write video scripts.

You will collaborate with multiple teams to ensure brand consistency and optimize messaging for audience-specific goals. Ideal candidates have strong Portuguese copywriting skills, experience with iGaming or related digital industries, and a proven ability to convert briefs into compelling,

Qualificações

Bachelor’s degree completed or in progress in Advertising, Marketing, Journalism, or related field.
Professional experience in copywriting, advertising copy, or content creation, preferably in iGaming.
Experience creating and developing advertising or promotional campaigns and brand initiatives.
Experience producing content for different digital channels and formats.
Excellent command of Portuguese and advertising copywriting.
Knowledge of persuasion techniques, storytelling, and psychological triggers.
Proficiency in developing campaign concepts, calls to action, slogans, and names for initiatives.
Ability to transform briefs and objectives into strategic, conversion-focused copy.
Knowledge of scriptwriting for videos and advertising assets.
Knowledge of copywriting techniques for landing pages and other conversion-focused formats.
Knowledge of digital marketing strategies, including SEO, PPC, and performance marketing.
Strong organizational skills to manage multiple requests, priorities, and deadlines.
Knowledge of the sports betting, casino, and e-sports markets is a plus.

Responsabilidades

Create and develop concepts for promotional, commercial, and institutional campaigns.
Develop copy for social media, websites, CRM, push notifications, landing pages, ads, and other channels.
Build narratives, headlines, calls to action, and campaign messaging.
Develop content focused on engagement, acquisition, and conversion.
Write scripts for videos, campaigns, and digital content.
Produce content involving ambassadors, influencers, and partners.
Ensure consistency in tone of voice and brand positioning.
Review and enhance copy and communication materials.
Collaborate with Social Media, Design, CRM, Media, Traffic Acquisition, and other teams.
Adapt language and approach to audience, channel, and objective.
Monitor campaign results and apply insights to improve future copy.

Conhecimentos

Copywriting

Content Development

Scriptwriting

SEO

PPC

Performance Marketing

Persuasion Techniques

Storytelling

Conversion-Focused Copy

Advertising Campaigns

Portuguese Proficiency

Formação académica

Bachelor’s degree in Advertising, Marketing, Journalism, or related field

Descrição da oferta de emprego

Create and develop concepts for promotional, commercial, and institutional campaigns
Develop copy for social media, websites, CRM, push notifications, landing pages, advertisements, and other channels
Build narratives, headlines, calls to action, and campaign messaging
Develop content focused on engagement, acquisition, and conversion
Write scripts for videos, campaigns, and digital content
Produce content for initiatives involving ambassadors, influencers, and partners
Ensure consistency in Receba’s tone of voice and brand positioning
Review and enhance copy and communication materials
Collaborate closely with Social Media, Design, CRM, Media, Traffic Acquisition, and other teams
Adapt language and approach according to the audience, channel, and communication objective
Monitor campaign results and apply insights to improve future copy

Requirements

Bachelor’s degree completed or in progress in Advertising, Marketing, Journalism, or a related field
Professional experience in copywriting, advertising copy, or content creation, preferably in the iGaming industry
Experience creating and developing advertising or promotional campaigns and brand initiatives
Experience producing content for different digital channels and formats
Excellent command of Portuguese and advertising copywriting
Knowledge of persuasion techniques, storytelling, and psychological triggers
Proficiency in developing campaign concepts, calls to action, slogans, and names for initiatives
Ability to transform briefs and business objectives into strategic, conversion-focused copy
Knowledge of scriptwriting for videos and advertising assets
Knowledge of copywriting techniques for landing pages and other conversion-focused formats
Knowledge of digital marketing strategies, including SEO, PPC, and performance marketing
Strong organizational skills to manage multiple requests, priorities, and deadlines
Knowledge of the sports betting, casino, and e-sports markets will be considered an advantage

Core Competencies

Demonstrates expertise in copywriting and content creation across various digital channels, with a strong focus on engagement, acquisition, and conversion strategies. Proficient in developing campaign concepts and messaging that align with brand positioning and audience needs.

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