Coordenador de Livestream

Shopee; São Paulo; Hybrid; BRL 180,000 - 240,000; Full time

Benefits offered by this job

Medical and dental assistance

Meal/food allowance

Transportation allowance

Flexible benefits

Job summary

Shopee is seeking an experienced Live Commerce Lead to drive livestream strategy for Shopee Lives and Live Commerce for Sellers in São Paulo. You’ll align content, analytics, and growth with business objectives and partner across marketing, product, and seller teams.

You will own end-to-end livestream operations, from talent sourcing to post-production and KPI tracking, continuously identifying opportunities to boost user engagement and conversions in Brazil’s dynamic e-commerce market.

Qualifications

• Degree in Marketing, Cinema, Communications, or related fields.
• Advanced Excel and MS Office skills.
• Experience leading Live Commerce teams.
• Fluent English proficiency.

Responsibilities

• Lead the Livestream team for Shopee Lives and Live Commerce for Sellers.
• Create project plans and align stakeholders on scope and timelines.
• Coordinate end-to-end livestream processes and talent sourcing.
• Scale B2B Live Growth and KPI management.
• Develop livestream workflow improvements and identify growth opportunities.
• Assist with ad hoc tasks and initiatives as needed.

Skills

Live Commerce Leadership

Stakeholder Management

Analytics

Strategic Thinking

English (Advanced)

Education

Degree in Marketing/Communications/Cinema

Tools

Excel

MS Office

Job description

Department MarketingLevelExperienced (Individual Contributor)LocationSão PauloOur Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.About the Team:About ShôHere at Shô, we believe that every member of our team is essential to our success, and that a diversity of perspectives and experiences is key to driving our business and advancing our purpose of making the world a better place.Being part of our team is an opportunity to grow within a highly agile culture. If you love taking on big responsibilities and doing what has never been done before, Shô is the place for you. Here, you’ll face major challenges, collaborate with a diverse team, and contribute to the future of e-commerce in Brazil—we create a positive impact in the lives of millions of people.Work ModelWe adopt a hybrid work model. This approach allows people to adjust their work environment according to their personal needs, while also promoting collaboration and interaction in the office.Job Description:Your missionYou are an experienced Live Commerce leader passionate about Live Stream production and strategic digital branded content. You comfortably navigate conversations between lives strategy, analytics, and growth. The Live Commerce Lead is under the Brand Team and is responsible for conceptualizing and implementing the livestream activities at Shopee aligned with the business objectives. You easily pivot when changes are thrown your way and thrive in start-up/scrappy environments.What will your day-to-day be like?Lead the Livestream team, focusing on both Shopee Lives and Live Commerce for Sellers.Draw up project plans and communicate effectively across multiple internal and external stakeholders to align on scope, timelines, and expectations;Coordinate all Shopee Livestream processes - End-to-end sourcing for talents to be featured, drive content/sales strategies, and monitor post-production processes;To scale B2B Lives Growth and Sellers KPIs managementCoordinate with other departments and teams to ensure deliverables are being met in order to have clear communication on the program planning such as scheduling, airing time, key promotion message, hosts, etcResponsible for Live Commerce strategy setup, implementation, results, financials, and communicationsDevelop creative ways to enhance or improve the live stream workflowIdentify gaps and opportunities for growth, user retention, and conversionOther ad hoc tasks that are assignedBecome the person in charge of livestream planning and central boost planningRequirements:Requirements:Degree Required in Marketing, Cinema, Communications, or related fields.Advanced level of Microsoft Office and Excel KnowledgeAdvanced EnglishPrevious Experience in Live Commerce roles and leading other Live Stream teams.BenefitsMedical and dental assistance, extended to dependents;Partnerships with Wellhub and TotalPass;Flexible meal/food allowance;Transportation allowance, mobility allowance, or on-site parking;Flexible benefits package;Zenklub;Discretionary annual bonus, tied to performance.Diversity and InclusionWe value diverse talent and encourage applications from people of all backgrounds, regardless of race, gender, sexual orientation, disability, age, or any other characteristic. We continuously work to foster a welcoming environment through initiatives and affinity groups that help strengthen an increasingly inclusive culture.We want to be a place where you can be yourself, grow with autonomy, and contribute to shaping the future alongside us. It is through this diversity of perspectives and experiences that we create impact and build the future of e-commerce in Brazil.COME MAKE HISTORY WITH US.WHAT MAKES YOU UNIQUE MAKES US BETTER!N-A60