Associado de Livestream

Shopee; São Paulo; Híbrido; BRL 90 000 - 150 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Medical & dental

Meal allowance

Transportation allowance

Flexible benefits

Zenklub

Discretionary bonus

Resumo da oferta

Shopee Brazil seeks a Brand & Content Strategy Analyst to join our Social Commerce team in Brazil. You will blend branding and content expertise with commercial acumen, project management, and data analysis to shape OA and Creator content strategies and partnerships.

You’ll collaborate with local Commercial to curate OA live streams, define brand opportunities, and manage external productions. A fast-paced, hybrid work environment awaits with opportunities to impact e-commerce in Brazil.

Qualificações

• Experience in branding, content, marketing, social media, or related areas.
• Strong project management and organizational skills with multiple stakeholders.
• Commercial mindset with strong communication and negotiation skills.
• Analytical mindset with ability to translate data into actionable recommendations.

Responsabilidades

• Develop and manage branding and content strategies for Live Commerce initiatives and OA content, aligned with Shopee Brazil positioning and business goals.
• Curate products for OA live streams with the local Commercial team, identifying high sales potential.
• Identify and develop brand opportunities for live streams, including Brand Packages and commercial opportunities across lives and Creator content.
• Serve as project manager for external live productions, coordinating suppliers, brands, stakeholders, timelines and deliverables.
• Manage voucher and budget strategy for OA and Creator initiatives, balancing commercial objectives and resources.
• Analyze Live Commerce performance and generate reports for business partners and stakeholders.
• Act as analytical lead for new content initiatives, monitoring engagement and performance to identify improvements.

Conhecimentos

Branding

Content strategy

Marketing

Social media

E-commerce

Project management

Organizational skills

Commercial mindset

Communication

Excel/Sheets

Ferramentas

Excel/Google Sheets

Descrição da oferta de emprego

Department MarketingLevelEntry LevelLocationSão PauloOur Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.About the Team:About ShôAt Shô, we believe that every member of our team plays a vital role in our success. We also believe that diverse perspectives and experiences are essential to driving our business forward and advancing our purpose of making the world a better place.Joining our team means having the opportunity to grow in a fast-paced, agile culture. If you enjoy taking on big responsibilities and doing what has never been done before, Shô is the place for you.Here, you'll take on exciting challenges, collaborate with a diverse team, and help shape the future of e-commerce in Brazil while creating a positive impact in the lives of millions of people.Work ModelWe adopt a hybrid work model that allows employees to tailor their work environment to their personal needs while fostering collaboration, connection, and meaningful interactions in the office.Job Description:Your MissionThe Marketing Team at Shopee Brazil is looking for a Brand & Content Strategy Analyst to join our Social Commerce team in Brazil. This role is ideal for someone who combines a strong understanding of branding and content with commercial acumen, project management, and data analysis. The role will be responsible for developing content and commercial strategies for Shopee’s Official Account (OA) and Creators, from product curation and brand partnerships to content production and performance analysis. The position will also play a key role in new Social Commerce initiatives, including short-form drama content, helping define strategies to drive engagement and strengthen the relationship between users, brands, creators, and Shopee.What will your day-to-day be like?Manage and develop branding and content strategies for Live Commerce initiatives and Official Account (OA) content, ensuring consistency with Shopee’s positioning, campaigns, and business objectives.Curate products for OA live streams in partnership with the local Commercial team, identifying products with high sales potential and strong fit for live content.Work closely with the Commercial team to identify and develop brand opportunities for Shopee live streams, including the structuring of Brand Packages and commercial opportunities across lives and Creator content.Act as a project manager for external live productions, coordinating suppliers, brands, internal stakeholders, production partners, timelines, deliverables, and operational requirements to ensure successful execution.Manage the voucher and budget strategy for OA and Creator initiatives, balancing commercial objectives, engagement, and available resources.Analyze and consolidate Live Commerce performance, including engagement and sales results, and develop reports and insights for Business Partners and internal stakeholders.Act as the analytical PIC for new content initiatives, including short dramas, monitoring content engagement, audience behavior, and performance to identify opportunities for improvement.Requirements:What do you need to take on the challenge?Previous experience in branding, content, marketing, social media, e-commerce, or related areas.Strong project management and organizational skills, with the ability to manage multiple projects and stakeholders simultaneously.Commercial mindset with strong communication, negotiation, and stakeholder management skills.Analytical mindset with the ability to analyze performance data and translate insights into actionable recommendations.Intermediate to advanced Excel/Google Sheets skills.Previous experience working with brands, agencies, creators, production companies, or external suppliers is a plus.Able to work in a fast-paced environment under tight deadlines.Logical thinking, strong problem-solving skills, and a positive working attitude.Benefits Medical and dental assistance, extended to dependents; Partnerships with Wellhub and TotalPass; Flexible meal/food allowance; Transportation allowance, mobility allowance, or on-site parking; Flexible benefits package; Zenklub; Discretionary annual bonus, tied to performance.Diversity & InclusionWe value diverse talent and encourage applications from people of all backgrounds, regardless of race, gender, sexual orientation, disability, age, or any other characteristic. We are committed to fostering a welcoming and inclusive workplace through ongoing initiatives and employee resource groups that help strengthen our culture of belonging.We want to be a place where you can be your authentic self, grow with autonomy, and help shape the future alongside us. It is through this diversity of perspectives and experiences that we create meaningful impact and build the future of e-commerce in Brazil.COME MAKE HISTORY WITH US.WHAT MAKES YOU UNIQUE MAKES US STRONGER.N-A50