Content Specialist

ecoPortal; Brasil; Presencial; BRL 60 000 - 80 000; Tempo integral

Resumo da oferta

ecoPortal is seeking a Content Specialist to join the marketing team, shaping our content strategy and storytelling for health and safety software. You’ll craft compelling web copy, blogs, case studies and newsletters while helping grow our podcast and webinar initiatives.

The role requires strong English, SEO/CRO prowess and experience in SaaS marketing. You’ll collaborate with designers and the digital marketing team to deliver engaging content across the customer lifecycle, meeting tight

Qualificações

• Degree in marketing/journalism/comms or similar.
• Exceptional written and verbal English fluency.
• Strong SEO and CRO copywriting understanding.
• A flair for storytelling with technical writing ability.
• Passion for writing with attention to grammar, tone and style.
• Experience in marketing in a tech or SaaS company.
• Understanding of buyer journey and engagement strategies.
• Podcast management experience.
• Ability to meet deadlines and work independently.
• Great communication with internal and external stakeholders.

Responsabilidades

• Execute the company content strategy to educate, engage, entertain and empower customers.
• Create ads, web copy, email marketing, blogs, case studies, webinars and videos.
• Contribute to webinar and podcast series and support production tasks.
• Own content projects end-to-end and keep momentum without micromanagement.
• Produce monthly and quarterly newsletters with performance tracking.
• Monitor health and safety content trends for relevance.
• Support Sales by creating collateral and case studies for conversions.
• Support SEO initiatives and create content to boost organic traffic.
• Collaborate with Graphic Designers, Video Specialists, and Digital Marketing teams.
• Maintain Trello and content calendar; assist with admin processes.
• Explore new content opportunities and partnerships for broader reach.

Conhecimentos

SEO copywriting

CRO copywriting

Storytelling

Excellent English

Technical writing

Deadline oriented

Stakeholder liaison

Content marketing

Formação académica

Bachelor's in marketing/journalism/comms

Ferramentas

Trello

Content calendar

Descrição da oferta de emprego

ecoPortal health and safety engagement software helps organisations amplify workplace safety. We give leaders the data they need to create awe-inspiring safety cultures that ignite their team’s potential. Engaged teams are the beating heart of industry-leading, odds-defying workplaces, and we’re committed to helping clients achieve that.

Our mission is simple: create engaged cultures and healthier environments for all.

Who are we?

We're a true tech success story, built from the ground up, with a vision to transform the health and safety industry as we know it.

We're also big believers that great companies are built by great people. Our culture has grown organically, shaped by our people and the experiences they bring to the table. Differences are celebrated here, and we believe our diverse perspectives make us stronger as a whole.

Want to know more about ecoPortal?

Take a look at our About Us page, or watch our short video for a quick look at who we are and what we're all about.

The opportunity

The Content Specialist is an exciting role in ecoPortal’s marketing team, directly contributing to our content strategy. You’ll be part of a team with big aspirations, changing perceptions of health and safety worldwide.

Ideal for someone who has:

• A Bachelors (or higher) Degree in marketing/ journalism/ communications or similar major.
• Exceptional written and verbal English fluency.
• A strong understanding of SEO and CRO copywriting.
• A flair for story-telling, with the ability to demonstrate technical writing.
• A passion for writing with an excellent eye for detail, grammar, brand tone and style.
• Experience in marketing in a tech and/or SaaS company.
• An understanding of the buyer journey and how best to capture people's interest at each stage.
• Experience in managing Podcasts.
• The ability to meet deadlines, be a self-starter and have a can-do attitude.
• Great communication skills with the ability to liaise with both internal and external stakeholders regularly.

Key responsibilities

• Execution of the company’s content strategy, with the aim of educating, engaging, entertaining and empowering people across the company’s full customer lifecycle.
• Be a driving force behind the execution of a broad range of top‑notch content including ad campaigns, web copy,email marketing, blogs, case studies, webinars, event collateral, videos and more.
• Contributing to our webinar and podcast series and assisting on all production aspects, from prospecting and inviting potential speakers to writing briefings and scripts and supporting the recording or live delivery.
• Take ownership of key content projects end‑to‑end, shape the approach, prioritise what matters, and keep things moving without needing direction at every step.
• Creation of compelling monthly and quarterly newsletters, with ongoing performance tracking and a focus on finding new ways to improve engagement.
• Keep your finger on the pulse of what’s front of mind for professionals in the world of health and safety and use that to input on content and campaign idea generation.
• Support the Sales and Success teams by creating targeted collateral, emails, social posts and case studies to drive conversions and upsell opportunities;
• Support the company’s SEO initiatives, scope and create content that helps the company get found via organic traffic;
• Contribute to ecoPortal’s content strategy and execution.
• Take a campaign approach to content development. Implement SEO best practices, test, and iterate your content and creative processes with the aim of increasing ecoPortal’s reach, generating demand, and converting prospects to customers.
• Support other team-wide initiatives with targeted collateral (i.e. web, email) that leverages strong storytelling to get key ecoPortal messages across in inspiring and unique ways;
• Keep your work in Trello and the content calendar up‑to‑date and set up other administrative processes as required;
• Closely monitor new content trends, and proactively seek creative opportunities where these can be best utilised at the company.
• Own and manage our content partnership relationships, agreements and event partner content.
• Collaborate with other Creative Team members, including Graphic Designers, Video Specialists, as well as members of the Digital Marketing Team.
• Contribute to brand and content reporting as required.
• Support the Content Marketing Manager and wider marketing team in other areas of the business that align with your skillset as required.