Consumer Insights Lead, Foundational Consumer Strategy, West and East Emerging Markets Zone

Kraft Heinz; Eldorado; Presencial; BRL 20.000 - 80.000; Tempo integral

Resumo da oferta

Kraft Heinz is seeking a Consumer Insights Lead for the West and East Emerging Markets zone. This strategic role will enhance consumer understanding and drive growth, collaborating with local marketing teams. The ideal candidate will have a strong background in consumer research within the FMCG sector, with proven analytical and communication skills.

Qualificações

• Experience in strategic insights and consumer research within FMCG/retail industries.
• Ability to synthesize data into impactful insights.
• Proven influence across organizational levels.

Responsabilidades

• Drive consumer-centricity and insights agenda for long-term strategy.
• Develop and deploy best practices, tools, and capabilities.
• Execute ad hoc insights initiatives focused on specific market needs.

Conhecimentos

Analytical skills

Storytelling

Communication skills

Collaboration

Formação académica

Degree (MSc or MBA advantageous)

Ferramentas

Qualitative research tools

Quantitative research tools

Syndicated research tools

Agile research tools

Descrição da oferta de emprego

Job Description

Consumer Insights Lead, Foundational Consumer Strategy, West and East Emerging Markets Zone

About Kraft Heinz

For 150 years, Kraft Heinz has produced some of the world's most beloved products.

We're committed to making life delicious for our people, consumers, and communities worldwide. As a leading food and beverage company, we live our values and aim to reflect our shared culture daily.

We provide consumers and their families with trusted products, helping to feed the world — and doing so deliciously.

About the Position

We have an excellent opportunity for a Consumer Insights Lead, Foundational Consumer Strategy for the WEEM (West and East Emerging Markets) zone at Kraft Heinz. The Consumer Insights and Analytics Team plays a central role in our business, partnering with and challenging current thinking to drive growth. This role, within the Global Growth Insights and Analytics structure, involves collaboration with local market marketing teams and is based in our São Paulo, Brazil office.

As a strategic business partner and consumer insights expert, you will drive deep consumer understanding and growth. This newly created role supports Kraft Heinz's long-term strategy and local markets, working with a global team and reporting to the Head of Global Foundational Consumer Strategy.

Main Responsibilities

• Drive consumer-centricity and insights agenda for long-term strategy: Discover, define, and deliver insights for enterprise strategy; leverage commercial acumen to identify growth opportunities; contribute to strategic planning; lead the 10-year consumer learning agenda; understand market and consumer trends; coordinate strategic planning across zones.
• Develop and deploy best practices, tools, and capabilities: Collaborate with global and local teams to develop and implement frameworks and processes; contribute to consumer insight training and communication strategies.
• Execute ad hoc insights initiatives: Focused on specific market needs aligned with business priorities.

Qualifications

• Degree (MSc or MBA advantageous)
• Experience in strategic insights and consumer research within FMCG/retail industries
• Knowledge of qualitative, quantitative, syndicated, and agile research tools
• Experience working on a product portfolio at the manufacturer or client side
• Ability to synthesize data into impactful insights; strong analytical, storytelling, and communication skills
• Proven influence across organizational levels, including leadership
• Results-driven, agile, and autonomous with strong collaboration skills

Key Business Relationships

Reports to: Director, Head of Global Foundational Consumer Insights

Key Partners: WEEM Category Marketing, Local Insights, Global Insights & Analytics, Global Growth Organization

External Partners: Research providers, data suppliers

Location: São Paulo, Brazil

Kraft Heinz is an Equal Opportunity Employer.