Consumer Insights Lead, Foundational Consumer Strategy, West and East Emerging Markets Zone

Heinz; Eldorado; Presencial; BRL 20.000 - 80.000; Tempo integral

Resumo da oferta

A leading food and beverage company seeks a Consumer Insights Lead for the West and East Emerging Markets zone in São Paulo, Brazil. This strategic role focuses on driving consumer understanding and growth, partnering with local marketing teams to support long-term strategies. Candidates should have a degree and experience in consumer research within FMCG, with strong analytical and communication skills.

Qualificações

• Experience in strategic insights/consumer research within FMCG or retail industries.
• Proven ability to synthesize insights and drive organizational impact.
• Results-driven, agile, and proactive.

Responsabilidades

• Drive Consumer Centricity & Insights agenda for Long-Term Strategy.
• Develop and Deploy Best Practices, Tools, and Capabilities.
• Execute ad hoc insights initiatives aligned with business priorities.

Conhecimentos

Analytical Skills

Storytelling

Communication

Collaboration

Formação académica

Degree level education

MSc or MBA

Ferramentas

Qualitative Research Tools

Quantitative Research Tools

Syndicated Research Tools

Agile Research Tools

Descrição da oferta de emprego

Job Description

Consumer Insights Lead, Foundational Consumer Strategy, West and East Emerging Markets Zone

About Kraft Heinz

For 150 years, Kraft Heinz has produced some of the world's most beloved products.

We're committed to making life delicious for our people, consumers, and communities worldwide. As a leading food and beverage company, we walk in our purpose by living our values, which define our culture and our future aspirations.

We provide consumers and their families with trusted, loved products, helping to feed the world — deliciously.

About the Position

We are seeking a Consumer Insights Lead, Foundational Consumer Strategy for the WEEM (West and East Emerging Markets) zone to make a significant impact at Kraft Heinz. This role is central to our Consumer Insights and Analytics Team, partnering with local market Marketing Category teams, based in São Paulo, Brazil.

As a strategic partner and consumer insights expert, you will drive deep consumer understanding and growth, supporting Kraft Heinz's long-term strategy and local markets. You will be part of a high-performing global team, reporting to the Head of Global Foundational Consumer Strategy.

Main Responsibilities

• Drive Consumer Centricity & Insights agenda for Long-Term Strategy: Discover, define, and deliver insights for enterprise strategy; leverage commercial acumen to identify growth opportunities; contribute to strategic planning; lead the 10-Year Strategy Insights agenda; understand market, consumer, and food trends; coordinate across zones for strategic planning.
• Develop and Deploy Best Practices, Tools, and Capabilities: Partner with global and local teams to develop and implement best practices and frameworks; contribute to insights training and development.
• Execute ad hoc insights initiatives aligned with business priorities for specific markets.

Qualifications

• Degree level education; MSc or MBA advantageous
• Experience in strategic insights/consumer research within FMCG or retail industries
• Strong knowledge of qualitative, quantitative, syndicated, and agile research tools
• Experience with a portfolio of products on the manufacturer/client-side preferred
• Proven ability to synthesize insights and drive organizational impact
• Commercial mindset with analytical skills for meaningful insights
• Excellent storytelling, communication, and presentation skills
• Ability to influence at all organizational levels, including leadership
• Results-driven, agile, and proactive
• Self-starter with independence, resilience, and leadership qualities
• Ability to collaborate within a global team and build strong relationships locally and internationally

Key Business Relationships

Reports to: Director, Head of Global Foundational Consumer Insights

Key Partners: WEEM Category Marketing, Local Insights teams, Global Insights & Analytics, Global Growth Organization

External Partners: Research providers, data suppliers

Location: São Paulo, Brazil

Kraft Heinz is an Equal Opportunity Employer – committed to diversity and inclusion across all protected classes.