Cluster Director of Sales & Marketing

Accor Hotels; São Paulo; Presencial; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A leading hotel group seeks a Director of Sales & Marketing to oversee strategic initiatives for luxury properties, focusing on revenue management and digital marketing. The role requires strong leadership and collaboration with regional teams to enhance brand awareness and drive performance.

Qualificações

• Minimum five years’ experience in a similar luxury hotel role.
• Previous Director of Sales & Marketing in large hotels/resorts.

Responsabilidades

• Oversee daily activities and strategic direction of sales and marketing teams.
• Implement strategies to boost market segments.
• Manage digital marketing activities and content creation.

Conhecimentos

Leadership

Analytical thinking

Negotiation skills

Communication skills

Formação académica

Minimum five years’ experience in a similar luxury hotel role

Previous Director of Sales & Marketing in large hotels/resorts

Descrição da oferta de emprego

Company Description

Summary of Responsibilities:

• Reporting to the Managing Director and Resort Manager, responsibilities include overseeing the daily activities, strategic direction, and development of our Group Sellers, Conference Services, and PR/Marketing teams.
• Collaborate with the Regional Director of Sales & Marketing and Country DOSMs to maximize performance at Raffles and Fairmont the Red Sea.
• Implement strategies combining regional and hotel initiatives to boost all market segments – Group, Transient, and Tour.
• Communicate effectively regarding S&M initiatives, revenue driving, reporting, sharing best practices, and stakeholder management within the Regional Sales and Marketing team.
• Work collaboratively in a complex, rewarding structure.
• Position and launch the new ultra-luxury destination post-construction, leveraging USPs across all media channels.
• Focus on Transient and Groups segments, developing programming and resort animation to promote marketing opportunities, collaborating with sister hotels and regional teams.
• Position Transient offers for domestic and international segments.
• Lead and collaborate with Regional Sellers to develop new accounts and markets.
• Establish sales quotas aligned with the budget and work with sellers to achieve goals.
• Apply strong Revenue Management knowledge to optimize revenues/yields and create initiatives to drive demand during slow periods, collaborating with Revenue Leaders.
• Champion all Accor S&M campaigns and programs, ensuring participation and compliance.
• Support the Conference Services Team to improve VOG results and guest satisfaction.
• Develop aligned Sales, Marketing, and PR strategies supporting the hotel’s strategic plan.
• Oversee digital marketing activities, content creation, analytics, and seasonal plans, working with regional digital teams.
• Manage digital presence and social platforms.
• Participate in online reputation strategy development.
• Create and distribute collateral and promotional materials.
• Oversee content updates on Raffles.com, Fairmont.com, and microsites, aligning with regional strategies.
• Monitor marketing efforts for consistency in tone and property USPs.
• Ensure compliance with brand marketing standards and internal/guest communications.
• Manage Public Relations initiatives, working with PR directors or third parties, leveraging opportunities.
• Engage with Regional Tourism Organizations and Destination Management Organizations, representing FCLL.
• Develop strategic partnerships to increase brand awareness, collaborating with regional teams.
• Prepare reports and analyze market data to assess position and identify opportunities.
• Drive revenue streams, challenge processes, and promote innovation.
• Provide customer insights and adapt strategies based on market trends.
• Manage S&M expenses and payroll.
• Maintain strong relationships with Owners, participating in business reviews.
• Hire and develop sales and marketing leadership, focusing on local talent development.
• Participate in Talent Acquisition and hotel Executive Committee activities.
• Perform other duties and travel as required.

Job Description

Raffles & Fairmont Red Sea, located in the Red Sea Project, offers a nature-focused resort experience with 361 rooms, diverse dining, spa, and proximity to an 18-hole golf course. It emphasizes sustainability and is situated on 200km of coastline with islands, volcanoes, marine habitats, and archaeological sites.

Qualifications

• Minimum five years’ experience in a similar luxury hotel role
• Previous Director of Sales & Marketing in large hotels/resorts
• Leadership experience is essential
• Experience with Middle Eastern markets is a plus
• Strong knowledge of sales, marketing, distribution, revenue, and loyalty concepts
• Understanding of market influences on supply and demand
• Fluent in English; other languages are desirable

Competencies

• Attention to detail
• Presentation, negotiation, and influencing skills
• Analytical and critical thinking
• Flexibility and adaptability
• Coaching leadership style
• Emotional intelligence and communication skills
• Ability to work independently and proactively
• Self-motivated and enthusiastic

Additional Information

Sales Responsibilities:

• Develop and execute annual commercial plans
• Manage strategies across all revenue streams
• Lead daily sales, marketing, and digital activities
• Prepare business reports and strategic plans
• Monitor and correct performance shortfalls
• Manage key accounts and participate in client events
• Leverage regional and global sales networks
• Align revenue management initiatives

PR & Communications Responsibilities:

• Build relationships with industry influencers and partners

Marketing & Digital Responsibilities:

• Oversee on-property marketing and communication activities
• Evaluate market research and adapt strategies
• Collaborate on digital content and campaigns

Leadership:

• Define organizational structure and resources
• Develop a sales training culture
• Lead and develop the team
• Ensure policies, standards, and contracts are in place and effective
• Use tools for consistency and performance tracking