Business Development (Wines) Executive / Sommelier

Barworks Wine & Spirits Pte Ltd; Região Norte; On-site; BRL 234,000 - 351,000; Full time

Job summary

Barworks Wine & Spirits Pte Ltd in Singapore seeks a sales and marketing leader for Agency wine brands. You will drive market execution with wholesalers, build strategic brand plans, and oversee trade activations across On and Off Trade channels.

You will train partners and consumers, host wine events, and work with the commercial team to secure listings and hospitality opportunities, contributing to overall growth and KPI achievement.

Qualifications

• Min WSET Level 2
• Min of 3 years in relevant role
• Wine landscape experience in Singapore

Responsibilities

• Oversee sales and marketing for Agency brands (Wines), liaising with brand owners and driving sales and marketing executions in market with wholesaler sales team.
• Build Brand and Trade Marketing Plan for Agency Brands, identify brand strengths and set strategic direction with GM/COO; plan trade marketing calendar with A&P.
• Implement trade marketing activities, execute programs in On and Off Trade, identify accounts for activations with commercial teams, execute all agency brand activations.
• Conduct wine training for trade partners and consumers; host wine dinners and events led by Agency brand products.
• Lead in identifying key accounts and securing listings; drive Wine-by-the-Glass/Housepour opportunities with wholesale team; manage the sales cycle and growth of the business.
• Assist GM/COO in managing Agency brand owners KPIs; participate in demand planning with wholesaler procurement.

Skills

English fluency

Consumer trends analysis

Communication skills

Team collaboration

Education

WSET Level 2

Job description

Role Mission: Oversee sales and marketing for Agency brands (Wines), liaising with Agency brands owners and driving sales and marketing executions in market with wholesaler sales team.

Key Process Accountabilities:

Build Brand and Trade Marketing Plan for Agency Brands

• Identify brand strengths and work with GM / COO on strategic brand direction.
• Plan Trade Marketing Calendar, utilizing brand A&P.

Implementation of Trade Marketing activities

• Responsible for executing trade marketing programs in On and Off Trade.
• Work with Commercial teams of other entities to identify hit list of accounts to execute trade marketing activations.
• Responsible for the execution of all Agency brand trade activations.

Brand Advocacy

• Conduct wine training for trade partners and consumers.
• Host wine dinners and/or events led by Agency brand products.

Commercial Excellence

• Take the lead and ownership in identifying, developing key accounts, and securing new listings and Wine-by-the-Glass/Housepour opportunities. Partner closely with the wholesale sales team throughout the sales cycle, leading the initial engagement and account conversion before jointly managing and growing the business.

Agency Brand Management

• Assist GM and COO in managing Wine Agency brand owners KPIs.
• Pro-active involvement in demand planning for Agency Wines with wholesaler procurement team.

Job Requirements

• Min WSET Level 2
• Min of 3 years in relevant role
• Sound experience in Wine landscape in Singapore
• Sound interpretation of consumer trends and behaviours
• English fluency in written and spoken
• Able to communicate professionally and effectively
• Work well in a variety of team dynamics