Business Development & Marketing Coordinator

VF Corporation; São Paulo; On-site; BRL 120,000 - 180,000; Full time

Job summary

VF Corporation is seeking an outstanding Business Development & Marketing Coordinator to drive strategic marketing execution, commercial growth, distributor development and market expansion across LATAM for packs brands in Brazil.

Initially, the role covers distributor marketing activities during a leave period, with potential continuation as a key growth role focused on business development, market intelligence, distributor expansion, channel development and strategic project leadership.

Qualifications

• Bachelor's Degree in Business Administration, Marketing, Economics, International Business, or related field.
• 3+ years of experience in Marketing, Business Development, Commercial Planning, or Key Account Management.
• Experience with distributors, wholesale channels, consumer products, apparel, footwear, accessories, or lifestyle brands preferred.
• Experience working in regional or multinational environments preferred.

Responsibilities

• Oversee distributor marketing plans during the transition period.
• Coordinate marketing calendars and campaigns according to Global guidance.
• Coordinate launch readiness and go-to-market activities.
• Coordinate Global main strategies through distributor markets and distributor main needs with Global brands.
• Manage marketing investment tracking and performance reporting.
• Partner with Global Marketing teams to align priorities and initiatives.
• Present to distributors on Global marketing initiatives and strategies.
• Identify new business opportunities, distributors, customers, and channel expansion initiatives.
• Build market maps, customer segmentation, and growth opportunity assessments.
• Support distributor growth plans and market development initiatives.
• Develop business cases and strategic recommendations for commercial opportunities.
• Participate in distributor reviews, customer meetings, and strategic planning sessions.
• Monitor industry trends and competitive landscape.
• Monitor competitors' assortments, pricing strategies, and promotional activities.
• Identify market opportunities, risks, and emerging consumer trends.
• Translate insights into actionable recommendations.
• Support annual business planning and forecasting discussions.
• Support customer acquisition and key account development initiatives.
• Coordinate execution of strategic projects across functions.
• Strengthen communication between distributors and internal stakeholders.
• Analyze sell-in, sell-out, inventory, and market performance.
• Support strategic decision-making through data-driven analysis.

Skills

Advanced English

Spanish strong plus

Brand Marketing

Trade Marketing

Go-to-Market execution

Analytical mindset

Cross-Functional Collaboration

Excel & PowerPoint

Education

Bachelor's degree in Business Administration/Marketing/Economics/International Business or related field

Tools

Power BI

Microsoft Excel

PowerPoint

Job description

Join the VF Family

We’re looking for an outstanding Business Development & Marketing Coordinator to join our Packs team in Brazil.

We are one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. It’s a commitment shared by all of our global associates across brands. Our purpose unites us and leads us to pursue our goals together. This is our calling.

We believe that when you discover the difference between a career and a calling, you get so much more out of life. When those lines begin to blur, you start to limit yourself much less and start aiming for more. That’s what we want for everyone who joins us at VF. And frankly, that’s what it takes to thrive here.

Here you can do the best work of your life. We are purpose led and performance driven, people-focused and supportive. Most importantly, we believe that everyone should be empowered to be their authentic self and we power an internal movement of inclusion and belonging. Our teams are built on a global mindset, sparked by sharp minds of diverse individuals and reflect the global consumers we serve.

Bring your energy and fresh perspective, contribute to our movement and build your future with us.

Let’s talk about the role!

Position Summary

The Business Development & Marketing Coordinator is responsible for supporting strategic marketing execution; commercial growth, distributor development and market expansion, and across the LATAM region for packs brands.

Initially, the role will provide temporary coverage for distributor marketing activities, ensuring continuity of marketing plans, campaign execution, marketing investments and go-to-market initiatives during a leave period. Following this transition, the position could continue as a key commercial growth role focused on business development, market intelligence, distributor expansion, channel development, and strategic project leadership.

This role combines commercial acumen, strategic thinking, analytical capabilities, and marketing coordination to accelerate business growth across multiple brands and markets.

Key Responsibilities

Marketing Leadership & Brand Support

• Oversee distributor marketing plans during the transition period.
• Ensure execution of marketing calendars and campaigns according to Global guidance.
• Coordinate launch readiness and go-to-market activities.
• Coordinate Global main strategies trough distributor’s markets and distributor’s main needs with Global brands.
• Manage marketing investment tracking and performance reporting.
• Partner with Global Marketing teams to align priorities and initiatives.
• Present to distributors on Global marketing initiatives and strategies

Business Development & Commercial Growth

• Identify new business opportunities, distributors, customers, and channel expansion initiatives.
• Build market maps, customer segmentation, and growth opportunity assessments.
• Support distributor growth plans and market development initiatives.
• Develop business cases and strategic recommendations for commercial opportunities.
• Participate in distributor reviews, customer meetings, and strategic planning sessions.
• Monitor industry trends and competitive landscape.
• Monitor competitors' assortments, pricing strategies, and promotional activities.
• Identify market opportunities, risks, and emerging consumer trends.
• Translate insights into actionable recommendations.
• Support annual business planning and forecasting discussions.
• Support customer acquisition and key account development initiatives.
• Coordinate execution of strategic projects across functions.
• Strengthen communication between distributors and internal stakeholders.
• Analyze sell-in, sell-out, inventory, and market performance.
• Support strategic decision-making through data-driven analysis.

Qualifications

• Bachelor's Degree in Business Administration, Marketing, Economics, International Business, or related field.
• 3+ years of experience in Marketing, Business Development, Commercial Planning, or Key Account Management.
• Experience with distributors, wholesale channels, consumer products, apparel, footwear, accessories, or lifestyle brands preferred.
• Experience working in regional or multinational environments preferred.

Technical Skills & Language Requirements

• Advanced English (mandatory), including the ability to lead meetings, deliver presentations, negotiate priorities, and communicate effectively with Global and Regional stakeholders.
• Spanish is a strong plus.
• Strong understanding of Brand Marketing, Trade Marketing, Digital Marketing, and Go-to-Market (GTM) execution.
• Experience developing and monitoring marketing calendars, campaigns, and activation plans.
• Knowledge of digital and social media platforms, influencer marketing, content planning, and performance metrics.
• Experience supporting distributors, franchisees, wholesale partners, or multi-market commercial organizations.
• Ability to analyze marketing investments, campaign ROI, consumer insights, and business performance.
• Strong knowledge of retail, wholesale, e-commerce, and omnichannel environments.
• Market intelligence and competitive analysis experience.
• Advanced Microsoft Excel and PowerPoint skills.
• Experience with Power BI, or similar business intelligence platforms preferred.
• Strong presentation and communication skills.
• Hands-on Execution
• Ownership & Accountability
• Results Orientation
• Strategic Thinking
• Customer Focus
• Analytical Mindset
• Cross-Functional Collaboration

Free To Be, Inclusion & Diversity

As a mission-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

Embody our VF Values

Trust and Integrity, Consumer – First, Embrace the Now, Growth Mindset, Win Together.

Our Parent Company, VF Corporation

VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. It’s a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling.