Brand Manager (São Paulo)

bet365; São Paulo; Presencial; BRL 50.000 - 90.000; Tempo integral

Resumo da oferta

A forward-thinking company is seeking a passionate Brand Manager to drive its marketing initiatives in a dynamic market. This role involves crafting innovative strategies, executing multi-channel campaigns, and collaborating with creative teams to enhance brand positioning. The successful candidate will thrive in a fast-paced environment, leveraging data-driven insights to optimize marketing efforts and lead impactful media strategies. Join a team that values creativity and excellence, and play a pivotal role in shaping the future of a leading global brand in the gambling industry. If you are ready to take on this exciting challenge, we want to hear from you!

Qualificações

• Experience in developing and executing marketing campaigns.
• Ability to transform objectives into actionable marketing plans.

Responsabilidades

• Aligning and executing the Brand Marketing plan with clear objectives.
• Leading media strategy and buying across various channels.
• Managing large budgets and ensuring sound investment planning.

Conhecimentos

Excellent written and verbal communication skills

Strong brief writing and creative judgment skills

Creative problem-solving

Data literate

Collaborative and proactive

Experience in brand marketing campaigns

Understanding of marketing plans

Experience in fast-paced organizations

Managing creative agencies

Developing media strategies

Descrição da oferta de emprego

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Group Head of Recruitment @ bet365 | RL100 Member | Community Manager TTC | Fuelling the growth of the World's leading online sports betting company

Who we are looking for

A Brand Manager, who will be part of a wider global Brand Marketing function that activates the Company’s positioning through creative excellence, effective campaigns, and robust media strategy.

It is extremely important that our global gambling brand develops alongside Business growth, due to significant presence in the UK, Europe, LATAM, Australia, and the US.

As part of this evolution and the continued expansion of the Marketing team, you will be responsible for activating the Company’s positioning through tailored media strategies, activation of sponsorships, and delivery of multi-channel campaigns.

You will work closely with the wider Marketing department for integrated communications and managing agencies to deliver industry-leading campaigns.

You will be passionate about marketing and excited by the challenge of developing the Company’s brand in a significant market.

Preferred skills and experience

• Excellent written and verbal communication skills, with the ability to use a range of communication styles and methods to engage audiences.
• Strong brief writing and creative judgment skills.
• Creative, with the ability to develop innovative solutions to marketing challenges and experience in delivering effective marketing across a range of channels.
• Data literate, with the ability to determine the correct measurement metrics.
• Collaborative, proactive, and effective at presenting.
• Experience in developing, executing, and analyzing brand and direct response marketing campaigns.
• Understanding of how to transform objectives into briefs and marketing plans.
• Experience of working within a fast-paced and complex organization.
• Experience in managing creative and media agencies for optimized outcomes.

Experience of developing and implementing effective media strategies in a complex environment.

Main Responsibilities

• Aligning and executing the Brand Marketing plan with clear objectives and evaluation.
• Supporting the development of Brand Marketing professionals in the wider brand team.
• Supporting the evolution of brand strategy through the creation and delivery of 360 brand marketing campaigns, ensuring excellence across all touchpoints.
• Leading media strategy and buying across TV, Sponsorships, Digital, Radio, and OOH.
• Briefing and building strong alignment with internal and external agencies to ensure creative excellence, KPI measurement, and campaign delivery.
• Developing close relationships with internal stakeholders, particularly those responsible for media buying and lead designers, to enable optimized campaigns and creative.
• Supporting the implementation of improved ways of working, marketing processes, and planning.
• Supporting the implementation and analysis of research and insight work streams to optimize brand strategy and positioning.
• Managing large budgets and working with leaders to ensure sound investment planning and streamlined accounting and payment processes.

Collaborating with creative design teams to ensure alignment with the brand guidelines on an ongoing basis.

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Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing

Industries

• Gambling Facilities and Casinos