Associate Manager, Marketing Innovation (New Channel Growth)

Agoda; Curitiba; Presencial; BRL 50.000 - 90.000; Tempo integral

Resumo da oferta

An innovative online travel booking platform is seeking an Associate Manager for Marketing Innovation. In this dynamic role, you will spearhead the development and execution of strategies for emerging marketing channels, utilizing your strong analytical skills to interpret complex datasets and generate actionable insights. Collaborating with a diverse team of experts, you will design experiments to evaluate campaign effectiveness and communicate findings to stakeholders. This is a unique opportunity to make a significant impact in a fast-paced environment that values creativity and data-driven decision-making.

Qualificações

• 5+ years in Data Analysis or related projects involving big data.
• Strong analytical skills with proficiency in SQL, Tableau, and MS Excel.

Responsabilidades

• Spearhead development and optimization strategies for new marketing channels.
• Analyze large datasets on channel performance and market trends.

Conhecimentos

Data Analysis

SQL

Tableau

MS Excel

Problem Solving

Communication

Stakeholder Management

Formação académica

Bachelor's in Computer Science

Bachelor's in Statistics

Bachelor's in Mathematics

Bachelor's in Engineering

Bachelor's in Economics

Bachelor's in Finance

Ferramentas

Python

R

Descrição da oferta de emprego

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About Agoda

Agoda is an online travel booking platform for accommodations, flights, and more. We build and deploy cutting-edge technology that connects travelers with a global network of 4.7M hotels and holiday properties worldwide, plus flights, activities, and more. Based in Asia and part of Booking Holdings, our 7,100+ employees representing 95+ nationalities in 27 markets foster a work environment rich in diversity, creativity, and collaboration. We innovate through a culture of experimentation and ownership, enhancing the ability for our customers to experience the world.

Our Purpose – Bridging the World Through Travel

We believe travel allows people to enjoy, learn and experience more of the amazing world we live in. It brings individuals and cultures closer together, fostering empathy, understanding and happiness.

We are a skillful, driven and diverse team from across the globe, united by a passion to make an impact. Harnessing our innovative technologies and strong partnerships, we aim to make travel easy and rewarding for everyone.

Get to Know our Team:

The Marketing Innovations Team at Agoda identifies & develops new marketing channels with high growth potential. This department is highly creative, data-driven, and focused on developing at-scale marketing programs that ensure Agoda’s leadership in emerging channels. The team comprises analysts, marketing strategists, and data scientists. Our leadership has deep experience in data science, product, strategy, and marketing, fostering an environment of data, creativity, and technology. You will learn and grow by working closely with global experts.

In this role, you’ll get to:

• Spearhead development, execution, and optimization strategies for new & emerging marketing channels
• Analyze large, complex datasets on channel performance, user behavior, and market trends to generate insights
• Design experiments (e.g., A/B tests) and evaluate campaign effectiveness to inform data-driven decisions
• Collaborate with business functions to identify opportunities and interpret data trends using tools like SQL or Tableau
• Communicate findings, performance updates, and strategic recommendations to stakeholders, including senior management

What you’ll need to succeed:

• 5+ years in Data Analysis or related projects involving big data, preferably in tech, e-commerce, or digital marketing. Bachelor’s in Computer Science, Statistics, Math, Engineering, Economics, or Finance is a plus
• Strong analytical skills with proficiency in SQL, Tableau, and MS Excel to analyze data and generate insights
• Innovative problem-solving skills to address complex challenges creatively and effectively
• Excellent communication skills, with the ability to create impactful presentations
• Stakeholder management skills, including influencing and persuading at various organizational levels

Nice to have:

• Experience in digital or social media marketing
• Experience with hypothesis testing, statistical analysis, and using Python/R for data analysis

Additional Information:

Equal Opportunity Employer: Agoda values diversity and is committed to creating an inclusive environment. Employment is based on merit and qualifications, regardless of sex, age, race, or other protected characteristics.

We keep your application on file for future opportunities unless you request removal. Read our privacy policy for more details.

Note: We do not accept third-party resumes. Resumes sent unsolicited may not be considered.

Job Details

• Seniority level: Associate
• Employment type: Full-time
• Job function: Product Management and Marketing
• Industries: Technology, Information and Internet