Analista Sênior de BI

Novartis Farmacéutica; Santo Amaro; Presencial; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

Uma empresa farmacêutica líder busca um Analista de Negócios para trabalhar com pesquisa de mercado e análise de dados. O profissional será responsável por fornecer insights estratégicos e monitorar a concorrência, contribuindo para decisões críticas de negócios. Se você possui experiência em marketing e análise, esta é uma oportunidade de impactar positivamente a vida dos pacientes.

Qualificações

• Experiência em análise de negócios e marketing na indústria farmacêutica.
• Habilidades em pesquisa de mercado e análise de dados.
• Experiência em campanhas de marketing digital e gerenciamento de marcas.

Responsabilidades

• Identificar as melhores técnicas de pesquisa de mercado e fornecedores.
• Fornecer insights para decisões críticas de negócios.
• Monitorar e analisar concorrentes e coletar inteligência competitiva.

Conhecimentos

Business Analytics

Market Research

Digital Marketing

Brand Management

Advertising Campaigns

Social Media

Marketing Communications

Descrição da oferta de emprego

- Responsible for working directly with the business to better understand their needs related to primary and secondary market research, forecasting, field force sizing, segmentation, targeting, analytics, etc. Acts as a conduit between the business and Global Business Services (GBS) to facilitate support activities. Determines business requirements and contracts GBS services accordingly. Serves as a point of validation to ensure GBS output meets local needs.

About the Role

Major accountabilities:

1. Identify the best market research techniques and vendors, monitor recruitment, analyze and triangulate results, and make strategic recommendations.
2. Proactively provide stakeholders with key insights to facilitate critical business decisions and KPI reporting.
3. Support annual and mid-year targeting exercises; coordinate with brand teams and TA Heads to set targeting strategies and develop preliminary plans.
4. Conduct planned and ad-hoc sales operations projects and analytical research as requested by the business.
5. Monitor and analyze competitors and gather targeted competitive intelligence. Maintain robust and accurate forecasts at national and provincial levels, proactively identifying risks and opportunities throughout the planning period.
6. Ensure all forecast assumptions are fully documented.
7. Support the Budget Impact Analyses process with robust data, including public/private provincial forecasts, source of business, and market share.
8. Perform all duties in accordance with applicable GxP principles and regulations.

Key Performance Indicators

• Successful management and development of the Business Analysis Group.
• Sharing of best practices across the group and successful application.
• Quality and effectiveness of research methodologies.
• Operations management and execution.
• Project management.
• Working experience within the pharmaceutical industry.

Skills

• Advertising Campaigns
• Brand Management
• Brand Marketing
• Business Analytics
• Digital Marketing
• Digital Transformation
• Learning Management Systems (LMS)
• Market Research
• Marketing Communications
• Marketing Plans
• Media Campaigns
• Process Documentation
• Social Media

Languages

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BR03 (FCRS = BR003) NOVARTIS BIOCIENCIAS S.A