Analista Sênior de BI

Healthcare Businesswomen’s Association; Santo Amaro; Presencial; BRL 60.000 - 100.000; Tempo integral

Resumo da oferta

A leading company in the pharmaceutical sector is seeking a professional to enhance market research and operations management. The role involves analyzing market data, providing insights for strategic decisions, and ensuring effective execution of business needs. Candidates should have experience in project management and a background in the pharmaceutical industry.

Qualificações

• Experience in Operations Management and Execution.
• Project Management experience.
• Experience within the pharmaceutical industry.

Responsabilidades

• Identify market research techniques and make strategic recommendations.
• Provide stakeholders with key insights for business decisions.
• Monitor competitors and gather competitive intelligence.

Conhecimentos

Advertising Campaigns

Brand Management

Business Analytics

Competitive Intelligence

Digital Marketing

Market Research

Marketing Strategy

Ferramentas

Alteryx

Descrição da oferta de emprego

Job Description Summary

Responsible for working directly with the business to better understand their needs related to primary and secondary market research, forecasting, field force sizing, segmentation, targeting, analytics, etc. Act as a conduit between the business and Global Business Services (GBS) to facilitate support activities. Determine business requirements and contract GBS services accordingly. Serve as a point of validation to ensure GBS output meets local needs.

Job Description

Major accountabilities:

1. Identify the best market research techniques and vendors, monitor recruitment, analyze/triangulate results, and make strategic recommendations.
2. Proactively provide stakeholders with key insights to facilitate critical business decisions and KPI reporting.
3. Support annual and mid-year targeting exercises; coordinate with brand teams and TA Heads to set targeting strategies and develop preliminary plans.
4. Conduct planned and ad-hoc sales operations projects and analytical research as requested by the business.
5. Monitor and analyze competitors and gather targeted competitive intelligence. Maintain accurate national and provincial forecasts, proactively identifying risks and opportunities for each planning year.
6. Ensure all forecast assumptions are fully documented.
7. Support the Budget Impact Analysis process with robust public/private provincial forecasts, including sources of business and market share.
8. Perform all duties in accordance with applicable GxP principles and regulations.

Key performance indicators:

1. Successful management and development of the Business Analysis Group.
2. Sharing best practices across the group and successful application.
3. Quality and effectiveness of research methodologies.

Minimum Requirements:

• Experience in Operations Management and Execution.
• Project Management experience.
• Experience within the pharmaceutical industry.

Skills:

• Advertising Campaigns
• Brand Management
• Brand Marketing
• Business Analytics
• Competitive Intelligence
• Continuous Integration (CI)
• Digital Marketing
• Digital Transformation
• Learning Management Systems (LMS)
• Market Intelligence
• Market Research
• Marketing Communications
• Marketing Plans
• Marketing Strategy
• Media Campaigns
• Process Documentation
• Social Media

Languages:

• English

Skills Desired:

• Advertising Campaigns
• Alteryx
• Analytical Thinking
• Brand Awareness
• Business Networking
• Curiosity
• Digital Marketing
• Email Marketing
• Marketing Communications
• Marketing Plans
• Marketing Strategy
• Media Campaigns
• Process Documentation
• Strategic Marketing