Website & Digital Marketing Specialist

Capital School Bahrain; Manama; On-site; BHD 12,000 - 18,000; Full time

Benefits offered by this job

Flexible working hours

Professional development opportunities

Job summary

Capital School Bahrain seeks an experienced Website & Digital Marketing Specialist to grow the school’s online presence and increase student admissions. You will design and manage a professional school website, optimize admissions forms, and integrate analytics and ads platforms to drive enquiries.

The ideal candidate will have strong SEO skills, be adept at running Meta, Google Ads, and TikTok campaigns, and improve site speed, mobile responsiveness, and UX to boost conversion and admissions.

Qualifications

• Experience designing, building, and managing professional school websites.
• Experience optimizing online admissions and enquiry forms with a simple application process.
• Strong knowledge of SEO to improve Google rankings and increase website traffic.
• Experience running and optimizing paid advertising campaigns on Meta, Google Ads, TikTok, and other digital platforms.
• Able to create high-converting lead generation campaigns that increase admissions enquiries.
• Knowledge of Google Analytics, Meta Pixel, Google Tag Manager, and conversion tracking.
• Experience improving website speed, performance, mobile responsiveness, and user experience.
• Proficiency in English and Arabic preferred; fluency in either language encouraged.

Skills

WordPress

SEO

Paid advertising

Google Ads

Facebook & Instagram

TikTok Ads

Google Analytics

Conversion rate optimization

UX/UI basics

English/Arabic bilingual

Tools

WordPress

Google Ads

Meta Ads Manager

Google Tag Manager

Job description

We are looking for an experienced Website & Digital Marketing Specialist to help grow our school s online presence and increase student admissions.

Requirements:

• Experience designing, building, and managing professional school websites.
• Able to create a modern, user-friendly website that is easy for parents to navigate.
• Experience setting up and optimizing online admissions and enquiry forms with a simple application process.
• Able to integrate admissions systems, enquiry forms, WhatsApp, call buttons, maps, and other essential features into the website.
• Strong knowledge of SEO (Search Engine Optimization) to improve Google rankings and increase website traffic.
• Experience running and optimizing paid advertising campaigns on Meta (Facebook & Instagram), Google Ads, TikTok, and other digital platforms.
• Able to create high-converting lead generation campaigns that attract prospective parents and increase admissions enquiries.
• Experience tracking campaign performance, analyzing results, and improving return on investment (ROI).
• Knowledge of Google Analytics, Meta Pixel, Google Tag Manager, and conversion tracking.
• Able to improve website speed, performance, mobile responsiveness, and user experience.
• Experience creating landing pages for admissions campaigns and promotional offers.
• Understanding of user experience (UX) and conversion rate optimization to maximize enquiries and applications.
• Able to maintain website security, update content regularly, and troubleshoot technical issues.
• Basic knowledge of graphic design and digital content creation is an advantage.
• Experience working with schools or the education sector is an advantage.
• Strong organizational, communication, and problem-solving skills.
• Self-motivated, proactive, and able to manage multiple projects independently.
• Proficiency in English and Arabic is preferred, but candidates who are fluent in either language are also encouraged to apply.