About the Role
The Student Marketeer supports the Field Marketing team in building the local face of the brand in the field, aligned with national strategies and priorities. The role works with the Field Marketing Specialist to build strong local networks, including opinion leaders and key influencers, and establishes relationships with key stakeholders. It helps create and implement marketing initiatives across the four key pillars of Consumer Collecting, Sports, Culture and Communications, working closely with sales teams to ensure distribution and product availability. The main objective is to integrate the product into the consumer lifestyle through the planning and execution of marketing activities, sales initiatives and projects.
Key Responsibilities
- Support the Field Marketing team in building the local face of the brand in the field, in line with national strategies and priorities.
- Work with the Field Marketing Specialist to build strong local networks, including opinion leaders and key influencers, and establish relationships with key stakeholders.
- Help create and implement marketing initiatives across the four key pillars of the marketing mix: Consumer Collecting, Sports, Culture and Communications.
- Work closely with sales teams to ensure perfect distribution and product availability and collaborate with Sales to maximise sales and distribution in the bull's eye, bull ring and beyond.
- Plan and execute marketing activities, sales initiatives and projects that integrate the product into the consumer lifestyle and contribute to a consumer lifestyle choice continued post interaction.
- Represent the brand by embodying its personality traits and company values and ensure a positive and credible brand image through creative, innovative and daring initiatives, including locally relevant social tactics and moment‑based hacks.
- Create, maintain and grow a strong brand that consumers are passionate about and can relate to.
- Conduct market and campus research to spot trends and identify opportunities to integrate the brand, and continually seek opportunities to develop brand profile, image and credibility on and off campus.
- Establish and maintain relationships with stakeholders and individuals, including key opinion leaders on and off campus, to keep the brand desirable.
- Maintain a dynamic mix of projects, activities and event involvement with social and digital media at the heart, drive entrepreneurial, innovative and creative implementation of the brand marketing mix, and complete communication and reporting tasks accurately and in a timely manner
- Achieving set goals, meeting all deadlines and delivering executional excellence with attention to detail.
Required Experience & Qualifications
- A strategic thinker who takes initiative and ownership and 'makes things happen'.
- Leadership, motivation and team skills, solution-oriented.
- Strong written and verbal communication and project management skills; familiarity with Microsoft Office.
- Understanding of the core scenes in the region and strong networking skills.
- Excellent communication skills, including presenting.
- Passionate and energetic personality, with a friendly, open-mind, approachable, professional and autonomous manner.
Workplace
- Field-based role with activity on and off campus.