Strategic Communication and Campaign Lead

NTU International; أبو العيش; On-site; BHD 34,000 - 49,000; Full time

Job summary

NTU International A/S is seeking a highly qualified Key Expert – Team Leader / Full-time Strategic Communication and Campaign Lead for an EU-funded project in Vietnam. The role is based on-site in Hanoi, with a 36-month implementation period starting 1 January 2027.

You will provide leadership, strategic direction, and quality assurance across all communication and campaign activities, coordinating teams and ensuring strong visibility efforts.

Qualifications

• Master’s degree in communications or related field required.
• English proficiency at C1 in speaking and writing.
• 12+ years of relevant professional experience in marketing/communication.

Responsibilities

• Provide overall leadership, strategic direction, coordination and quality assurance for project communication and campaign activities.
• Manage and supervise teams of marketing/communication professionals and ensure delivery of PR activities.
• Coordinate the implementation of public relations and visibility campaigns with stakeholders and partners.
• Oversee development of marketing concepts, communication strategies and dissemination plans, ensuring alignment with project goals.

Skills

English proficiency (C1)

Team leadership

Strategic communication

Campaign management

Stakeholder engagement

Education

Master's degree in communications or related field

University degree in the above disciplines

Job description

Key Expert – Team Leader / Full-time Strategic Communication and Campaign Lead

EU-funded Project: EU – Strategic Communication in Vietnam

Location: Hanoi, Vietnam (100% working time, on-site)

Indicative Start Date: 1 January 2027

Implementation Period: 36 months (indicative end date: 31 December 2029)

Position: Full-time

About NTU International A/S

NTU International A/S is an international consulting company providing project management and technical advisory services worldwide. NTU works with European Union institutions, international financial institutions, development agencies and public institutions across strategic communication, public relations, institutional development, stakeholder engagement, visibility campaigns and international cooperation.

NTU International is currently identifying qualified experts for the EU-funded project “EU – Strategic Communication in Vietnam.”

The overall objective of the project is to position the European Union as a strategic, reliable and long-term partner of Vietnam among key target audiences and partners.

The project will support the development and implementation of strategic communication initiatives, public relations activities, awareness campaigns and audience-focused communication approaches to strengthen the visibility, understanding and perception of the European Union in Vietnam.

In this context, we are seeking a highly qualified Key Expert – Team Leader / Full-time Strategic Communication and Campaign Lead to provide overall leadership, strategic direction, coordination and quality assurance for the project's communication and campaign activities.

Qualifications and Skills Required

• At least a Master’s degree in communication, or advertising, or marketing, or public relations, or media, or journalism, or directly related discipline;
• Or a university degree in the above mentioned disciplines or in directly related disciplines, plus additional relevant professional experience of at least five (5) years on top of the professional experience required below;
• Proficiency (level C1) in English in both speaking and writing.

General Professional Experience

• At least twelve (12) years relevant professional experience in:

Managing marketing or communication related contracts;

Coordinating the implementation of public relations;

Supervising teams of marketing or communication experts.

Specific Professional Experience

• At least eight (8) years of relevant professional experience in:

Developing at least one (1) marketing concept or communication strategy or dissemination and communication plan;

Implementing successfully at least one (1) awareness campaign in the last 3 years;

Leading on the creation of at least three (3) audio-visual products;

Proven working experience with at least one (1) group of artists or Key Opinion Leaders (KOLs)/ influencers relevant to specialized audiences in the last 3 years;

Proven marketing or communication experiences in Vietnam is a must.