Global Growth & Lifecycle Marketing Manager | Remote-First

Binance; Bahrain; Remote; BHD 34,000 - 56,000; Full time

Benefits offered by this job

Remote-first environment

Competitive compensation

Career growth opportunities

Job summary

Binance in Bahrain is seeking an experienced User Growth & Lifecycle Marketing Manager to lead global campaigns. You will oversee onboarding optimization, personalized marketing, and engagement strategies to improve activation, retention, and first-time transactions.

The role requires 5+ years in internet/fintech growth, proven ability to scale users, expertise in AB testing, funnel analysis, and data-driven decision making, plus experience with marketing automation tools and bilingual

Qualifications

• 5+ years in the internet industry with 3+ years in senior growth roles.
• Experience leading growth projects with a systematic framework.
• Strong data-driven thinking and ability to analyze metrics.
• Proficiency with AB testing, funnel analysis and lifecycle strategies.
• Experience with marketing automation tools and platforms.
• Bilingual English/Arabic for regional coordination.

Responsibilities

• Lead onboarding optimization with personalized campaigns to improve activation and FTT conversion.
• Build a lifecycle management system and segmentation framework to boost retention.
• Design referral and viral growth mechanisms to drive organic growth.
• Lead A/B testing and segmentation strategies to optimize resources.
• Collaborate across units to implement lifecycle marketing campaigns.
• Utilize data analysis to uncover insights and drive data‑driven decisions.
• Stay informed on product features and user pain points across BU teams.

Skills

Growth strategy

Lifecycle marketing

Data analysis

AB testing

Funnel analysis

Marketing automation

Cross-functional collaboration

English/Arabic bilingual

Tools

Marketing automation platforms

Job description

Binance in Bahrain is seeking an experienced User Growth & Lifecycle Marketing Manager to lead global campaigns. You will oversee onboarding optimization, personalized marketing, and engagement strategies to improve activation, retention, and first-time transactions.

The role requires 5+ years in internet/fintech growth, proven ability to scale users, expertise in AB testing, funnel analysis, and data-driven decision making, plus experience with marketing automation tools and bilingual