Assistant Marketing Manager: Digital Campaigns & Content

Confidential Careers; Manama; On-site; BHD 12,000 - 18,000; Full time

Job summary

Marassi Galleria is seeking an Assistant Digital Marketing Manager to drive tactical digital storytelling and omnichannel customer experience for luxury fashion and F&B tenants in Manama. The role sits in a lean hub-and-spoke model and oversees daily marketing execution, including coordinating with a Designer and Content Creator, coordinating campaigns end-to-end.

The candidate will develop content pillars, assist in event calendars, manage campaigns with Operations, suppliers, and CRM/LMT

Responsibilities

• Develop and implement state-of-the-art content pillars for all social media channels, email marketing, and in-mall digital media.
• Assist the Manager in generating the annual activity calendar of events happening in the country/target market and work on a participation plan, liaising with BTEA and other relevant government organizations; keep the plan updated for timely decision-making.
• Execute quality, unique marketing campaigns, working closely with Operations, suppliers, and CRM/LMT teams on sales and marketing campaigns, internal portals, UTM tagging, and effective reporting.
• Develop RFPs for marketing events, manage proposals and the selection process in line with company Policies & Procedures, and liaise with the line manager, Legal, and Finance to execute approved events.
• Take full responsibility for online updates, website development, CMS, and social media/digital performance to enhance results and customer experience.
• Own the social/digital media strategy, planning, and implementation with the Agency of Record (AOR), including content calendars across all platforms.
• Ensure sales leads are captured accurately in the lead management system; proactively optimize media platforms to generate qualified leads and provide periodic data/reports to the line manager for review and decision-making.
• Drive continuous improvement in customer experience through new ideas, best practice, and media/SEO/SEM optimization and re-targeting strategies.
• Actively meet with tenant marketing contacts and store managers to source localized offers, build mutual retail confidence, and identify joint co-op opportunities.

Job description

Marassi Galleria is seeking an Assistant Digital Marketing Manager to drive tactical digital storytelling and omnichannel customer experience for luxury fashion and F&B tenants in Manama. The role sits in a lean hub-and-spoke model and oversees daily marketing execution, including coordinating with a Designer and Content Creator, coordinating campaigns end-to-end.

The candidate will develop content pillars, assist in event calendars, manage campaigns with Operations, suppliers, and CRM/LMT