Assistant Marketing Manager

Confidential Careers; Manama; On-site; BHD 18,000 - 24,000; Full time

Job summary

Confidential Careers is seeking an Assistant Digital Marketing Manager (The Engager) to drive digital storytelling and omnichannel customer experience for luxury fashion and F&B tenants. This role operates in a lean hub-and-spoke model, serving as the daily face of Marassi Galleria's marketing presence and running campaigns end-to-end.

You will manage creative resources, drive community management, and collaborate with Operations, suppliers, and CRM/LMT teams to deliver impactful campaigns and

Responsibilities

• Develop and implement state-of-the-art content pillars for all social media channels, email marketing, and in-mall digital media.
• Assist in generating the annual activity calendar of events for the country/target market and liaison with government organizations; keep the plan updated for timely decisions.
• Execute quality, unique marketing campaigns with Operations, suppliers, and CRM/LMT teams; manage portals, UTM tagging, and reporting.
• Develop RFPs for marketing events; manage proposals and the selection process per company policies; liaise with Legal and Finance.
• Take full responsibility for website updates, CMS, and social media/digital performance to enhance results and customer experience.
• Own the social/digital media strategy, planning, and implementation with the Agency of Record, including content calendars across platforms.
• Ensure sales leads are captured in the lead management system; optimize media to generate qualified leads and report to management.
• Drive continuous improvement in customer experience through new ideas and SEO/SEM optimization and retargeting strategies.
• Meet with tenant marketing contacts and store managers to source localized offers and joint co-op opportunities.

Job description

The Assistant Digital Marketing Manager (The Engager) will be the tactical driver of digital storytelling, omnichannel customer experience, and B2B2C tenant relations. This role bridges our macro brand strategy with localized community execution, ensuring that our high-end luxury fashion and F&B tenants are actively supported and integrated into the daily storytelling. Because this position operates within a lean "Hub and Spoke" model, it absorbs the operational execution of the department, serving as the daily face of Marassi Galleria's marketing presence, running campaigns end-to-end, directly managing the creative resources (Designer and Content Creator), and driving daily community management.

• Develop and implement state-of-the-art content pillars for all social media channels, email marketing, and in-mall digital media.
• Assist the Manager in generating the annual activity calendar of events happening in the country/target market and work on a participation plan, liaising with BTEA and other relevant government organizations; keep the plan updated for timely decision-making.
• Execute quality, unique marketing campaigns, working closely with Operations, suppliers, and CRM/LMT teams on sales and marketing campaigns, internal portals, UTM tagging, and effective reporting.
• Develop RFPs for marketing events, manage proposals and the selection process in line with company Policies & Procedures, and liaise with the line manager, Legal, and Finance to execute approved events.
• Take full responsibility for online updates, website development, CMS, and social media/digital performance to enhance results and customer experience.
• Own the social/digital media strategy, planning, and implementation with the Agency of Record (AOR), including content calendars across all platforms.
• Ensure sales leads are captured accurately in the lead management system; proactively optimize media platforms to generate qualified leads and provide periodic data/reports to the line manager for review and decision-making.
• Drive continuous improvement in customer experience through new ideas, best practice, and media/SEO/SEM optimization and re-targeting strategies.
• Actively meet with tenant marketing contacts and store managers to source localized offers, build mutual retail confidence, and identify joint co-op opportunities.