AI-Powered Retail Marketing & Creative Lead

بنك البحرين الوطني; Capital Governorate; Sur place; BHD 12 000 - 18 000; Plein temps

Résumé du poste

National Bank of Bahrain is seeking a Retail Digital Marketing professional to manage and optimize digital assets across website, mobile apps, internet banking, direct communications, digital screens and social media.

The role focuses on AI-powered content, customer engagement, digital campaign execution and social listening to boost digital adoption and strengthen retail banking objectives while collaborating with internal teams and external partners.

Qualifications

• Bachelor's degree in Marketing or Business Administration required.
• Master's degree preferred.
• Minimum 3-4 years of practical experience in a bank or similar function.

Responsabilités

• Develop and implement digital marketing strategies for Retail Products, Cards and Services promotions.
• Collaborate with stakeholders to plan campaigns, content, and promotions.
• Analyse voice of customer to inform loyalty and product portfolio.
• Manage digital channels including website, apps, emails, social media, and digital screens.
• Ensure brand standards and AI-powered content align with objectives.

Connaissances

Digital marketing

Customer experience

Campaign management

Social media

Formation

Bachelor's degree in Marketing or Business Administration

Master's degree in Marketing or Business Administration

Outils

AI content tools

Marketing automation

Social listening tools

Description du poste

National Bank of Bahrain is seeking a Retail Digital Marketing professional to manage and optimize digital assets across website, mobile apps, internet banking, direct communications, digital screens and social media.

The role focuses on AI-powered content, customer engagement, digital campaign execution and social listening to boost digital adoption and strengthen retail banking objectives while collaborating with internal teams and external partners.