STRATEGIC MARKETING MANAGER

Oleon; Ertvelde; Sur place; EUR 90 000 - 130 000; Plein temps

Avantages offerts par ce poste

Meal vouchers

CAO90

Company car

Insurance plan

Résumé du poste

Oleon is seeking a Strategic Marketing Manager to shape the company’s long-term commercial direction across multiple business segments. You will translate market insights into actionable strategies, prioritizing growth platforms and value-based selling in collaboration with Sales, Innovation, and Leadership teams.

You will own pricing governance, report on pricing strategy, and explore strategic partnerships and potential investments.

Qualifications

• Master’s degree and 10+ years in strategic marketing, business strategy, or related leadership roles.
• Proven ability to translate market insights into growth strategies and commercial decisions.
• Experience with market segmentation, portfolio management, and pricing strategies.

Responsabilités

• Develop and drive Oleon’s strategic marketing agenda across business segments.
• Identify growth opportunities via market intelligence, customer insights, and competitive analysis.
• Translate insights into actionable strategies with cross-functional teams (Sales, Innovation, Product Management, Leadership).
• Lead pricing governance and long-term commercial pricing strategies.
• Evaluate partnerships, business development opportunities, and potential M&A initiatives.
• Transform market data into clear strategic recommendations for senior leadership.

Connaissances

Market intelligence

Strategic thinking

Stakeholder management

Value-based pricing

Business development

International mindset

English proficiency

Market analysis

Pricing governance

Formation

Master's degree in business/economics/marketing/engineering/chemistry

Description du poste

At Oleon, we bring you natural chemistry. Ambitious, with both feet on the ground. That's who we are and that's how we will continue to grow. Our specialty lies in converting natural fats and oils into a wide range of oleochemical products. We offer them in a large variety of markets such as cosmetics, nutrition, crop protection, industrial ingredients, lubricants, oilfield, coatings, detergents, and many more.

Oleon has over 1,000 employees worldwide in 10 different countries. Enthusiastic people who are completely in their element here at Oleon are more than welcome to join our team!

The job

At Oleon, we believe that sustainable growth starts with a deep understanding of markets, customers, and future industry developments. As Strategic Marketing Manager, you play a pivotal role in shaping Oleon's long-term commercial direction and ensuring that our growth ambitions are firmly anchored in market reality and customer value.

You are responsible for developing and driving Oleon's strategic marketing agenda across all business segments. Through deep market intelligence, customer insights, and competitive analysis, you identify growth opportunities, emerging trends, disruptive technologies, regulatory developments, and market shifts that may impact Oleon's future positioning.

You define where Oleon should compete and win by identifying the most attractive market applications, customer segments, and growth platforms. Working closely with Business, Sales, Innovation, Product Management and Leadership Teams, you translate market insights into actionable business strategies and support the evolution from cost-plus selling towards a value-based commercial approach.

As a strategic partner to the commercial and innovation organizations, you help prioritize initiatives that generate sustainable value for customers and the business.

You lead the development of compelling value propositions, commercialization strategies, and sales enablement tools that help differentiate Oleon in increasingly competitive markets. Through strong internal storytelling and stakeholder engagement, you ensure strategic priorities are understood, embraced, and translated into action across the organization.

You also take ownership in our pricing governance, setting the pricing rules of engagement, reporting & analyzing overall pricing strategy, being consulted for pricing exceptions and long-term c agreements.

In addition, you contribute to Oleon's strategic growth agenda through the evaluation of strategic partnerships, business development opportunities, and M&A initiatives. Leveraging your market expertise, you support opportunity screening, strategic assessments, and business case development for potential investments and partnerships.

As a trusted advisor to senior leadership, you transform complex market data into clear strategic recommendations and contribute to building Oleon's long-term competitive advantage and sustainable growth strategy.

Who are we looking for?

You'll succeed if:

• You hold a master’s degree in business, economics, marketing, engineering, chemistry, or a related field.
• You have at least 10 years of experience in strategic marketing, business strategy, product management, market intelligence, consulting, or commercial leadership, preferably within a B2B, chemical, industrial, or manufacturing environment.
• You have a proven track record of translating market insights into successful business strategies, growth initiatives, and commercial decisions.
• You possess strong analytical capabilities and enjoy transforming complex market, customer, and competitive information into actionable recommendations.
• You have experience with market segmentation, portfolio management, strategic pricing, and value proposition development.
• You are able to lead strategic initiatives involving multiple stakeholders across functions and geographies.
• You combine strategic thinking with a pragmatic execution mindset and a strong focus on business impact.
• You are internationally minded and enjoy working in a global and multicultural environment.
• Fluent proficiency in English is essential. Knowledge of French or Dutch is considered an asset.

Next to your skills, it is your drive and motivation that will make all the difference!

What's in it for you?

You will join a company with ambitious goals and a welcoming atmosphere. Both your personal development and work-life balance are equally important to us. You can expect an attractive salary and leave scheme, along with numerous benefits such as meal vouchers, CAO90, company car etc. Additionally, we provide a solid insurance plan that you can rely on.

Oleon is dedicated to fostering an inclusive environment that embraces all forms of diversity. We ensure equal opportunities in our recruitment and integration processes and ensure that you can be yourself in our professional environment.

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Oleon is a business unit of Avril, the industrial and financial leader in the French vegetable oil and protein sector.

Avril is present in consumer food, animal nutrition and expertise, renewable energy and chemistry, with a recorded revenue of 8 billion euro across 19 countries in 2023. The Group focuses its growth on a unique value-sharing model.

Avril and its 7 300 employees, driven by its purpose, "Serving the Earth", are committed to addressing climate change and population growth challenges.

Joining Avril means choosing to work in a company that harmoniously brings together performance and responsibility, innovation and humbleness, the group and individuals. Avril: there is another way.