Strategic Digital Media Planner

Omnicom Media Belgium; Hoeilaart; On-site; EUR 42,000 - 64,000; Full time

Benefits offered by this job

Pleasant atmosphere

Personal development

Team collaboration

Job summary

Omnicom Media Belgium is seeking a Digital Tactical Planner who translates client objectives and media strategies into effective digital plans. You will work with strategists, digital experts and coordinators to determine the best digital channels, allocate budgets and estimate campaign performance to meet client goals.

You will coordinate digital disciplines, ensure clear communication and thorough briefings between teams, monitor campaigns, optimising investments and identifying opportunities

Qualifications

• Degree in marketing, communication, media or equivalent experience.
• A keen interest in digital media and advertising.
• Strong understanding of programmatic, paid search, paid social.

Responsibilities

• Develop comprehensive digital media plans aligned with client objectives and budgets.
• Identify effective channels and allocate budgets across disciplines.
• Stay updated on digital formats, technologies and best practices.
• Translate plans into Bridge/Asana for clear planning and coordination.
• Collaborate with experts to ensure briefings, setup, monitoring and delivery.
• Provide clear briefings to digital specialists on objectives and expectations.
• Estimate campaign performance with input from experts and coordinators.
• Monitor budgets, track performance and identify optimization opportunities.
• Analyze results and translate insights into actionable recommendations.
• Suggest new digital opportunities and A/B testing to boost performance.
• Maintain proactive communication with internal teams and agencies with regular progress updates.
• Collaborate with Magna on media investments, including video and DOOH.

Skills

Digital media

Budget management

Analytics

Project management

Communication

Multilingual: Dutch/French/English

Education

Marketing/Communication/Media degree

Tools

Bridge

Asana

Job description

Omnicom Media Belgium is seeking a Digital Tactical Planner who translates client objectives and media strategies into effective digital plans. You will work with strategists, digital experts and coordinators to determine the best digital channels, allocate budgets and estimate campaign performance to meet client goals.

You will coordinate digital disciplines, ensure clear communication and thorough briefings between teams, monitor campaigns, optimising investments and identifying opportunities