Store Manager

DENZA Antwerp by Harmony Auto; Antwerpen; Sur place; EUR 60 000 - 95 000; Plein temps

Résumé du poste

DENZA Antwerp by Harmony Auto is seeking an experienced Store Manager to own the Antwerp operation, overseeing showroom, sales, customer experience and workshop activities to deliver a premium service.

You will lead a high-performing team, align with national campaigns, manage CRM and KPIs, and ensure brand standards across showroom and garage while maintaining hands-on presence on the floor and in the workshop.

Qualifications

• Minimum 8 years of relevant experience in automotive retail, dealership, workshop or premium/luxury automotive operations.
• Proven experience in a management or team-leadership position.
• Strong understanding of both sales and after sales/workshop operations.
• Experience managing KPIs, budgets and operational performance.
• Strong customer-service and commercial mindset.
• Demonstrated ability to manage teams and drive performance.
• Strong organisational and problem-solving skills.
• Comfortable working in a fast-paced and changing environment.

Responsabilités

• Take overall responsibility for the daily operation of the Antwerp store and garage.
• Manage the daily activities of the showroom, sales operation, reception and workshop/garage.
• Ensure smooth coordination between Sales, Customer Service, Workshop, Parts and Administration.
• Monitor workshop capacity, appointment planning, vehicle flow and repair turnaround times.
• Ensure vehicles are received, diagnosed, repaired and delivered according to DENZA standards.
• Maintain high standards of workshop organisation, cleanliness, safety and efficiency.
• Ensure that vehicles are properly prepared for delivery, demonstration and customer handover.
• Identify operational bottlenecks and implement practical solutions.
• Ensure compliance with DENZA processes, Belgian regulations and internal procedures.
• The Store Manager is expected to be hands-on in the operation, not only managing from an office.
• Own the commercial performance of the Antwerp store.
• Lead and coach the sales team to achieve monthly and annual objectives.
• Monitor leads, appointments, test drives, quotations, orders, deliveries and conversion rates.
• Ensure disciplined CRM usage and systematic follow-up of every customer opportunity.
• Develop local business opportunities and partnerships.
• Drive test-drive activity and customer engagement.
• Monitor sales pipeline and take corrective actions when performance is below target.
• Work closely with the national sales organisation on campaigns, stock management and commercial initiatives.
• Support the team in closing key or complex customer opportunities when required.
• Build and lead a motivated, customer-focused and performance-driven team.
• Recruit, onboard, coach and develop employees.
• Establish clear individual responsibilities and performance expectations.
• Conduct regular performance reviews and development discussions.
• Create a culture of accountability, collaboration and continuous improvement.
• Ensure effective communication between sales and aftersales teams.
• Lead by example in customer service, professionalism and commercial behaviour.
• Identify training needs and ensure employees receive appropriate product, technical and customer-experience training.
• Manage scheduling and staffing according to business requirements.

Connaissances

Business management

People leadership

Operational excellence

Description du poste

DENZA is a premium new-energy automotive brand combining advanced technology, refined design and a modern luxury customer experience.

For our Antwerp location, we are looking for an experienced and commercially driven Store Manager who will take full ownership of the day-to-day performance of the store, including the showroom, sales operation, customer experience and garage/after sales activities.

This is not a traditional showroom management role.

The Store Manager will be the business owner of the Antwerp operation, ensuring that every customer interaction—from first showroom visit and test drive to vehicle delivery, maintenance and after sales is delivered to a premium automotive standard.

THE ROLE

As Store Manager, you will lead the Antwerp operation and act as the key link between DENZA, customers, sales, aftersales, workshop operations and the local team.

You will be responsible for building a high-performing retail environment that combines:

• Strong commercial performance
• Professional garage and after sales operations
• Effective people leadership
• Operational discipline
• Brand standards
• KPI and profitability management

You will be visible on the showroom floor and in the garage, leading by example and ensuring that the entire customer journey is consistent, professional and distinctly DENZA.

KEY RESPONSIBILITIES

Store & Garage Operations

• Take overall responsibility for the daily operation of the Antwerp store and garage.
• Manage the daily activities of the showroom, sales operation, reception and workshop/garage.
• Ensure smooth coordination between Sales, Customer Service, Workshop, Parts and Administration.
• Monitor workshop capacity, appointment planning, vehicle flow and repair turnaround times.
• Ensure vehicles are received, diagnosed, repaired and delivered according to DENZA standards.
• Maintain high standards of workshop organisation, cleanliness, safety and efficiency.
• Ensure that vehicles are properly prepared for delivery, demonstration and customer handover.
• Identify operational bottlenecks and implement practical solutions.
• Ensure compliance with DENZA processes, Belgian regulations and internal procedures.
• The Store Manager is expected to be hands-on in the operation, not only managing from an office.
• Own the commercial performance of the Antwerp store.
• Lead and coach the sales team to achieve monthly and annual objectives.
• Monitor leads, appointments, test drives, quotations, orders, deliveries and conversion rates.
• Ensure disciplined CRM usage and systematic follow-up of every customer opportunity.
• Develop local business opportunities and partnerships.
• Drive test-drive activity and customer engagement.
• Monitor sales pipeline and take corrective actions when performance is below target.
• Work closely with the national sales organisation on campaigns, stock management and commercial initiatives.
• Support the team in closing key or complex customer opportunities when required.
• Build and lead a motivated, customer-focused and performance-driven team.
• Recruit, onboard, coach and develop employees.
• Establish clear individual responsibilities and performance expectations.
• Conduct regular performance reviews and development discussions.
• Create a culture of accountability, collaboration and continuous improvement.
• Ensure effective communication between sales and aftersales teams.
• Lead by example in customer service, professionalism and commercial behaviour.
• Identify training needs and ensure employees receive appropriate product, technical and customer-experience training.
• Manage scheduling and staffing according to business requirements.

Brand Representation

• Represent DENZA professionally towards customers, partners and the local business community.
• Organise and support customer events, test-drive events and product launches.
• Build relationships with local businesses, premium partners and relevant communities.
• Ensure that the Antwerp store reflects DENZA's premium positioning at every touchpoint.
• Protect and strengthen the DENZA brand experience in the local market.

WHAT WE ARE LOOKING FOR

We are looking for a commercially minded automotive leader who combines business management, people leadership and operational excellence.

Required experience

• Minimum 8 years of relevant experience in automotive retail, dealership, workshop or premium/luxury automotive operations.
• Proven experience in a management or team-leadership position.
• Strong understanding of both sales and after sales/workshop operations.
• Experience managing KPIs, budgets and operational performance.
• Strong customer-service and commercial mindset.
• Demonstrated ability to manage teams and drive performance.
• Strong organisational and problem-solving skills.
• Comfortable working in a fast-paced and changing environment.

Preferred experience

• Experience with a premium or luxury automotive brand.
• Experience managing both showroom and garage/workshop operations is strongly preferred.

LANGUAGES

Fluent Dutch and English. Good French is highly valued. Additional languages are an advantage.

LEADERSHIP PROFILE

You are:

Customer-oriented

You naturally understand what premium customers expect and personally take ownership when standards are not met.

Commercially driven

You understand that an excellent customer experience and strong business performance must work together.

Operationally strong

You are comfortable walking into a workshop, looking at the numbers and immediately identifying operational issues.

A people leader

You know how to motivate, coach and hold people accountable.

Hands-on

You do not manage the business only from behind a desk. You are present on the showroom floor and in the garage.

Data-driven

You use KPIs