Shopper Marketing Manager

Danone; Brussel; Hybride; EUR 55 000 - 75 000; Plein temps

Avantages offerts par ce poste

Hybrid work model

Résumé du poste

Danone Belgium is seeking a dynamic Shopper Marketing Manager to bridge Marketing and Customer Development, shaping shopper activation strategies across Retail and Out-of-Home. You will work with Brand, KAM, and Category leads to drive brand and customer growth, while connecting closely with field teams for hands-on execution.

The role requires consumer journey thinking, curiosity about shopping trends, and strong project management, with fluency in Dutch, French and English.

Qualifications

• Experience in FMCG or retail is preferred.
• Strong project management and execution skills.
• Excellent communication, both verbal and written.
• Fluent in Dutch, French and English.

Responsabilités

• Shaping impactful shopper activation strategies to drive growth.
• Defining creative activation materials for the activation funnel.
• Collaborating with external agencies on POS materials and activations.
• Analyzing post-activation data to optimize future plans.

Connaissances

Project management

Communication

Team player

Consumer journey thinking

Fluent Dutch, French, English

Description du poste

Short Intro and About the Job

As a Shopper Marketing Manager at Danone, you will play a crucial role in connecting the activations between the Marketing and Customer Development teams. You will work closely with Brand, Key Account, and Category managers to develop winning strategies in both Retail and Out-of-home environments. With a close connection to the field teams, you will not only shape the plans but also be on the first row of the execution to maximize shopper engagement and drive brand & customer growth.

To be successful in this job, you preach consumer journey thinking and are curious for deep insights into consumer behavior and trends that shape the shopping trip of the future. You’re comfortable with activation frameworks to create end-to-end shopper plans with clear KPI’s behind to define & measure the success of your campaigns. Based on post-activation analyses you formulate recommendations to improve the ROI and reach our overall brand & customer growth objectives.

Your exceptional project management skills allow you to take ownership of projects & drive them in a dynamic context to successful outcomes. Fueled by passion, you are recognized for your commitment, pro-activeness and ability to easy connect in a broad network. You’ll not be afraid to push boundaries, challenge the status quo and continuously strive for excellence.

Key Responsibilities

• Shaping impactful shopper activation strategiesto achieve our brand & customer growth objectives

• Defining creative & out of the box activation materials to animate our shoppers throughout the full activation funnel

• Partnering up with external agencies to develop, produce & install different point of sales material, and organize a variety of shopper experiential activations

• Deep diving in the post-activation reports to capture learnings & re-formulate recommendations to continuouslyoptimizeour plans

About You

We are looking for a passionate and dynamicpersonwho:

• Hasfirstexperience in FMCG or retail, ideally in Shopper Marketing, Trade Marketing, orinSales

• Demonstrates excellent project managementskills,is proactiveandhands-on with a strong can-do attitude,acts agilein a fast-paced environment,andconsistentlystrives forexcellence inexecution

• Brings strong consumerjourney thinking and curiosity about shopping trends

• Hasexcellentcommunication(verbal and written) skills, with ability to tailor to various audiences

• Is a real team player, inclusive and collaborative, with strong interpersonal skills

• Has a fluent level of Dutch, French and English

About Us, We offer and What's next

In all our activities we respectthe Danonevalues that are fundamental to our company:Humanism, Openness, Proximity and Enthusiasm. These beliefs guide us in how we work and interact with each other. Do you share the same values, then Danone is certainly a good fit for you!

At Danone, we are committed to fostering a diverse and inclusive workplace that drives our growth as a business, as teams and individuals.

Did you know that as a B-Corp certified company, Danone Belux meets the highest verified standards of social and environmental performance, transparency, and accountability?

It is an exciting time to join Danone as aShopper Marketing Manager. In our vibrant and international working environment you will be supported to learn new skills and to grow an impactful career aligned with your personal aspirations. At Danone Benelux, we offer a hybrid working environment which enables each team to meet our people's desire for flexibility.

*allapplicants will be considered for employment without attention torace,color, religion, sex, sexual orientation, gender identity, nationalorigin,veteranordisability status

Good luck, wecan’twait to meet you!