Shopper Marketing Lead - Hybrid, Data-Driven Activation

Danone; Brussel; Hybride; EUR 55 000 - 75 000; Plein temps

Avantages offerts par ce poste

Hybrid work model

Résumé du poste

Danone Belgium is seeking a dynamic Shopper Marketing Manager to bridge Marketing and Customer Development, shaping shopper activation strategies across Retail and Out-of-Home. You will work with Brand, KAM, and Category leads to drive brand and customer growth, while connecting closely with field teams for hands-on execution.

The role requires consumer journey thinking, curiosity about shopping trends, and strong project management, with fluency in Dutch, French and English.

Qualifications

• Experience in FMCG or retail is preferred.
• Strong project management and execution skills.
• Excellent communication, both verbal and written.
• Fluent in Dutch, French and English.

Responsabilités

• Shaping impactful shopper activation strategies to drive growth.
• Defining creative activation materials for the activation funnel.
• Collaborating with external agencies on POS materials and activations.
• Analyzing post-activation data to optimize future plans.

Connaissances

Project management

Communication

Team player

Consumer journey thinking

Fluent Dutch, French, English

Description du poste

Danone Belgium is seeking a dynamic Shopper Marketing Manager to bridge Marketing and Customer Development, shaping shopper activation strategies across Retail and Out-of-Home. You will work with Brand, KAM, and Category leads to drive brand and customer growth, while connecting closely with field teams for hands-on execution.

The role requires consumer journey thinking, curiosity about shopping trends, and strong project management, with fluency in Dutch, French and English.