Senior Product Manager

Shopfully; Brussel Hoofdstad; Hybrid; EUR 50,000 - 70,000; Full time

Benefits offered by this job

Hybrid work model

Learning opportunities

Flexible work options

Modern offices with amenities

Job summary

Shopfully is seeking a Senior Product Manager to lead digital advertising initiatives across markets. You will identify opportunities, build business cases, and work with Sales, Engineering, Data and Marketing to ship impactful products for merchants and brands.

You will drive discovery with internal teams and external partners, prioritise ruthlessly, and own pricing/monetization strategy to ensure cohesive offerings across markets.

Qualifications

• Solid grounding in programmatic advertising, exchanges, DSPs and pricing models.
• Experience sizing opportunities and structuring recommendations.
• Ability to work independently with minimal supervision.
• Interest in applying AI tools to product work.

Responsibilities

• Lead market understanding and identify high value opportunities.
• Build business cases and recommend strategic directions.
• Define product requirements with engineering and ship features.
• Coordinate launch readiness with Sales and Marketing.

Skills

Digital advertising foundations

Business case development

High autonomy

AI tools enthusiasm

Product discovery & shipping

Stakeholder management

Multi-market experience

Job description

We are the platform turning browsing into shopping. We connect 200 million shoppers with deals they love while boosting local sales for hundreds of top retailers and brands.

We help consumers save time and money while making smart shopping decisions, and we support retailers and brands in engaging customers from online research to in‑store purchases.

In 2024, Shopfully joined forces with the North American company , creating a global leader in the sector. Together, we reach 400 million households and serve over 1,000 top retailers and brands across 27 markets, including Europe, Canada, the USA, Latin America, and Australia.

Ready to spark your growth with us?

WHO WE LOOK FOR

Flipp + Shopfully’s Product team focuses on driving adoption and revenue of our products by identifying the biggest market opportunities, building the case for investing in them, and shipping solutions with engineering, all while representing the voice of our merchant customers.

About the role

The Senior Product Manager is a senior, commercially minded product leader who already understands digital advertising. This role requires a strong strategic thinker with good business sense and solid hands‑on product skills who leads opportunity identification, builds decision‑ready business cases, and works with engineering to ship.

You will work closely with Sales, Engineering, Data, and Marketing teams across markets to align on key business objectives. By combining market insight, customer feedback, and industry trends, you will make sure our products resonate with merchants and drive growth. We’re looking for someone who can ramp up quickly and contribute independently.

WHAT YOU WILL DO

Market Understanding and Opportunity Identification

• Work with Product Marketing, Sales Engineering and customer‑facing teams to understand customer needs and prioritize the opportunities that matter most.
• Find the highest‑leverage areas to invest in, and weigh customer demand against our resources, capabilities and strategic direction.
• Turn complex questions into clear priorities. For example: how do we create more value for retail partners as their strategies move toward e‑commerce? How do we find and build opportunities at scale as products launch in new markets?

Business Cases and Strategy

• Build business cases that size opportunities, weigh revenue trade‑offs, and structure a clear recommendation so leadership can make a decision.
• Own your recommendations, and be ready to explain them and adapt them as you learn.
• Lead the strategy for how our products differentiate from competitors in the market.
• Partner with Sales and Finance on pricing and monetization so our offering stays cohesive.

Product Discovery and Delivery

• Lead discovery with merchants, advertisers, and internal teams to define problems worth solving.
• Prioritise ruthlessly, balancing revenue impact, effort, and strategic fit.
• Work hands‑on with engineering to define requirements and ship, from alpha and testing through broad launch.
• Partner with Sales and Marketing on launch timing and readiness, and run retrospectives on past launches to improve future ones.

Alignment and Stakeholder Management

• Generate cross‑functional alignment (Engineering, Data, Sales, Marketing, Content) with a shared focus on goals and timing.
• Work across markets and levels of seniority, including senior leadership, with confidence.
• Track progress and impact of product initiatives and communicate results clearly.
• Build relationships with industry analysts, partners, and customers, and represent Flipp + Shopfully at conferences and industry events where relevant.

WHAT YOU WILL NEED

Must-haves

• Digital advertising foundations: supply vs. demand, how exchanges, SSPs, and DSPs work, programmatic bidding, pricing models (CPM, CPC, CPV), and fill rate and yield. Ideally gained in ad tech, a retail media network, a publisher, or a marketplace.
• Proven experience building business cases: sizing opportunities, weighing revenue trade‑offs, and structuring recommendations for decisions.
• High autonomy: you figure things out, own the outcome and don’t need close management.
• Genuine excitement about using AI tools and rethinking how work gets done.
• Hands‑on product skills: discovery, prioritisation, and working with engineering to ship, not only strategy.
• Stakeholder management, with the confidence to work across markets and levels of seniority.
• A scrappy, curious and confident approach. You’re hungry to make an impact.

At our company, we value diversity and actively encourage it — we believe a variety of perspectives and backgrounds makes us stronger. We focus on potential rather than on having a “perfect” CV. If this role excites you and you believe you could grow into it — even if you don’t tick every single box in the requirements — we’d love to hear from you!

NICE TO HAVE

• Retail, CPG, or retail media background
• Multi‑market experience
• Can speak Italian or German

LOCATION

While we have offices in Milan, Berlin, Barcelona, you can benefit from our flexible hybrid model (full remote available), empowering you to work where you're most effective.

HOURS
Your manager and several partner teams are in North America, so you’ll need to be flexible about working some later hours, beyond a standard 9-5 CET.

WHAT YOU WILL FIND AT SHOPFULLY

• An opportunity to thrive in a rapidly scaling multinational company
• A vibrant, informal, and inclusive work environment
• We champion autonomy, flexibility, and a hybrid work model, empowering you to own your work
• Access to learning opportunities and regular feedback sessions
• Enjoy our central, modern offices featuring fresh snacks, coffee (including vegan options!), and ergonomic setups
• Engage in meaningful team events: offsites, happy hours, company parties and celebrations that unite us beyond daily tasks
• We provide all the necessary equipment for you to work effectively and set up your workspace, wherever you are
• Benefit from additional country‑specific advantages based on local contracts and practices

WHO WE ARE

We’re a team of 450 people (and counting!), from 30 different nationalities. We’re on a mission to innovate, and we believe the key to that is seeing the world through a variety of perspectives. That’s why building a more diverse team, as well as bringing in even more talent, is so important for us.

TO FEEL AT HOME IN SHOPFULLY YOU NEED

• Progress Over Perfection: We move forward. Always. In a fast‑moving world, speed with purpose beats certainty without action. Momentum matters—not for its own sake, but because it drives results.
• Clarity Through Transparency: We bring each other along. We work in teams, not silos. Transparency gives context, and context enables action. That means we share decisions early, publish work in progress, and document outcomes so others can learn, move faster, and build better.
• Learn Loudly: We grow by doing and by daring. Big bets unlock big breakthroughs. But real innovation demands risk, and risk always carries the possibility of failure. That’s not a flaw. It’s the price of ambition.
• Challenge with Empathy: We speak up, even when it’s hard—because candor shows care, and leads to better outcomes. Listening deeply is how we grow. Disagreeing openly is how we build trust.

Always Build Better: We are builders—of products, systems, and ideas. But more than that, we are builders of better. Better has no finish line. It’s a mindset.

Our Total Rewards philosophy is to ensure that you are rewarded for impact, take part in accelerated career growth, thrive with highly flexible benefits, and are empowered to do your best work in a remote‑first environment. In alignment with our overall Total Rewards Philosophy, we believe compensation should be fair, clear, consistent, and aligned to growth.

Italy Base Hiring Range:

€50.000—€70.000 EUR