Senior paid social expert

Omnicom Media Belgium; Hoeilaart; On-site; EUR 45,000 - 65,000; Full time

Job summary

Omnicom Media Belgium seeks a Digital Expert in social media to plan and implement paid social campaigns, analyze performance, and optimize results. You will lead social strategy across client accounts and collaborate with the client team to drive outcomes.

The role requires 2-5 years in social roles, a background in media or paid social campaigns, and strong data skills including Excel and dashboards. Dutch/French plus English is preferred.

Qualifications

• 2-5 years in a social expertise role.
• Experience in a media agency or managing substantial paid social campaigns.
• Facebook Blueprint certification in Buying.
• Adept at number crunching, Excel, and dashboard utilization.
• Strong attention to detail.
• Excellent presentation skills.
• Business savvy.
• Dutch and/or French speaking and good knowledge of English.

Responsibilities

• Define social media strategies and recommendations for our client base.
• Plan and implement paid social media campaigns across platforms including Meta, Snapchat, TikTok, Pinterest and LinkedIn.
• Comfortable with the Facebook pixel, event tracking and the conversion API.
• Natural ability to analyse and optimize campaigns against effective benchmarks and KPI's.
• Proactively make recommendations to meet campaign goals and improve performance.
• Communicate with key stakeholders on project development, timelines, and results.
• Work closely with the client team.

Skills

Number crunching

Attention to detail

Presentation skills

Business savvy

English proficiency

Dutch language

French language

Tools

Facebook Blueprint

Excel

Dashboard tools

Job description

Omnicom Media is looking for a Digital Expert in social media. As an experienced Social Media Specialist, your job is to plan and implement paid social media campaigns for our clients. Additionally, you're responsible for analysing and optimizing your campaigns, as well as improving their performance. You’ll also have full responsibility to lead and evolve the social strategy for the accounts you work on. You will communicate with all key stakeholders and work closely with the client team.

Requirements

• Relevant experience of 2-5 years in a social expertise role
• Prior experience in a media agency or management of substantial paid social campaigns
• Facebook Blueprint certified in Buying
• Adept at number crunching, Excel, and dashboard utilization
• Strong attention to detail
• Excellent presentation skills
• Business savvy
• By preference Dutch and/or French speaking and a good knowledge of English

Responsibilities

• Define social media strategies and recommendations for our client base
• Plan and implement paid social media campaigns across a range of platforms including Meta, Snapchat TikTok, Pinterest and LinkedIn
• Comfortable with the Facebook pixel, event tracking and the conversion API
• Natural ability to analyse and optimize campaigns against effective benchmarks and KPI's
• Proactively make recommendations to meet campaign goals and improve performance
• Communicate with key stakeholders on project development, timelines, and results.
• Work closely with the client team

Our offer

Join an environment that values personal development and initiative! At Omnicom Media Belgium, we offer a pleasant working atmosphere. You'll be part of a dynamic and expanding company, working alongside a fantastic team of colleagues who are committed to sharing knowledge, fostering entrepreneurship, and creating an atmosphere of humour and helpfulness.

More about this organisation

In Belgium, our network brings together agencies including OMD, PHD, Initiative, UM, Kinesso and Semetis. With a diverse team of professionals across media, marketing, strategy, data and digital, we create meaningful impact for national and international brands.