Senior Google Ads Strategist - Remote, Ecommerce Scale

Paired; Brussel; Remote; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Fully remote work

Senior global team

Mentoring from founder

Paid time off

Wellness bonus

Team retreats

Job summary

Paired is seeking a senior Google Ads specialist to manage end-to-end ecommerce campaigns with a focus on search and shopping. You will optimize feeds, run tests, and drive profitability across platforms including YouTube and Demand Gen as needed.

You will operate in a fully remote, global environment with mentoring from the founder and direct client exposure. Candidates should have proven scale in Google Ads for ecommerce and a data-driven approach to success.

Qualifications

• Proven experience buying Google Ads for ecommerce at real scale, with measurable results.
• Elite on search: account architecture, brand vs non-brand, and top-of-funnel keyword research.
• Elite on shopping: hands-on with feeds, attributes, and supplemental feeds.
• Experience running structured title and image testing; read results objectively.
• Full-stack across Google; YouTube and Demand Gen experience a plus, taught if needed.
• Data-driven, profit-focused mindset across all campaigns.
• Ecommerce or DTC experience.

Responsibilities

• Own Google Ads accounts end to end with priority on search and shopping.
• Build profitable search structure and brand vs non-brand split.
• Research top-of-funnel keywords at category, problem, and mechanism levels.
• Own and optimize the feed using DataFeedWatch, Channable, or Sheets.
• Run ongoing title and image testing and scale winners.
• Expand into YouTube and Demand Gen as you grow.
• Scale winners and reduce waste against real spend.
• Monitor performance in Triple Whale and Northbeam to maximize profit.
• Collaborate with creative to test angles and formats.
• Provide clear, honest reporting to clients.

Skills

Google Ads

Ecommerce

Analytics

Data-driven

Tools

DataFeedWatch

Channable

Google Sheets

Triple Whale

Northbeam

YouTube

Job description

Paired is seeking a senior Google Ads specialist to manage end-to-end ecommerce campaigns with a focus on search and shopping. You will optimize feeds, run tests, and drive profitability across platforms including YouTube and Demand Gen as needed.

You will operate in a fully remote, global environment with mentoring from the founder and direct client exposure. Candidates should have proven scale in Google Ads for ecommerce and a data-driven approach to success.