Senior Salesforce Functional Consultant – Marketing Cloud Next

asUgo; Brussel Hoofdstad; Sur place; EUR 75 000 - 110 000; Plein temps

Résumé du poste

asUgo is seeking a Senior Techno-Functional Consultant to design and build impactful Marketing Cloud projects, including migrations toward Marketing Cloud Next. You will coach junior colleagues and shape marketing automation best practices in a fast-moving, people-first consultancy.

The role covers business analysis, solution design, declarative build, testing, training, and team coaching with a focus on agentic customer engagement and Data 360-native models.

Qualifications

• Strong 3+ years of Salesforce project delivery with functional consulting and declarative build/configuration.
• Hands-on experience with Salesforce Marketing Cloud Engagement is required; Data 360 exposure and Marketing Cloud Next experience are strong differentiators.
• Proven ability to lead requirement-gathering workshops and translate insights into scalable Marketing Cloud designs.
• Deep knowledge of Marketing Cloud building blocks (Journey Builder, Email/SMS/Mobile Studio, Data Extensions, Contact Builder, Automation Studio) and how they map to Marketing Cloud Next.

Responsabilités

• Lead client workshops and map customer engagement processes end-to-end.
• Translate needs into business requirements, user stories, and acceptance criteria.
• Define data model, journey/automation approach, personalization, and consent/compliance framework.
• Balance configuration vs. development while coordinating with developers/architects.
• Build declaratively in Marketing Cloud: emails, messages, data extensions, and dashboards.
• Train and enable clients and junior consultants; contribute to reusable assets and best practices.

Connaissances

Salesforce Marketing Cloud

Marketing Cloud Next

Data 360

Workshop facilitation

Requirement gathering

Declarative build/configuration

AMPscript/SSJS/APIs

Mentoring juniors

Outils

AMPscript

SSJS

APIs

Description du poste

Are you a #curious, #structured, and #committed Salesforce Marketing Cloud Next specialist (or willing to) ready to help design and build the next generation of agentic, AI-powered customer engagement?

We're looking for someone who thrives in dynamic environments, enjoys bridging business needs with strong solution design + hands-on Marketing Cloud configuration, and is genuinely excited to be at the front line of Salesforce's shift toward agentic marketing — Data 360 (formerly Data Cloud), Agentforce, and Marketing Cloud Next.

If you love workshops AND you also love being in Marketing Cloud — building journeys, configuring agents, and shaping clean, data-driven engagement architectures — this role is for you!

As a Senior Techno-Functional Consultant, you will play a key role in designing and building impactful Marketing Cloud projects — including migrations toward Marketing Cloud Next — coaching junior colleagues, and shaping marketing automation best practices within a people-first, fast-moving consulting environment.

• You've never worked with Salesforce.


• You don't enjoy workshops, problem-solving, or challenging business processes.


• You prefer staying only at “requirements level” and not getting involved in solution build & configuration.


• You're not comfortable translating business needs into Salesforce features (journeys, data extensions, personalization, agentic automation…).


• You prefer waiting for instructions over taking initiative.


• You're not curious about how AI agents are reshaping marketing — you'd rather stick to what you already know.

DOES THIS SOUND LIKE YOU?

• Strong experience (3+ years) in Salesforce project delivery, with a solid understanding of functional consulting AND declarative build/configuration.


• Strong, hands-on experience with Salesforce Marketing Cloud Engagement is required, ideally complemented by Data 360 exposure. Genuine hands-on project experience with Marketing Cloud Next is a strong differentiator — the platform is very recent, so a fast learning curve and genuine curiosity matter as much as prior hands-on experience with it.


• Proven ability to lead requirement-gathering workshops and translate insights into Marketing Cloud solution designs and scalable engagement architectures.


• Strong knowledge of Marketing Cloud building blocks — Journey Builder, Email/SMS/Mobile Studio, Data Extensions, Contact Builder, Automation Studio — and how they map onto Marketing Cloud Next's unified, Data 360-native model.


• Confident in building declarative solutions: customer journeys and journey decisioning, dynamic content & personalization, preference centers, approval processes, dashboards & reporting.


• Comfortable working with technical teams and architects, understanding when to use configuration vs. custom development (AMPscript/SSJS, APIs) — knowing limits + best practices.


• Skilled in documentation, training, and change management to support long-term adoption, including guiding clients through the move from legacy Marketing Cloud Engagement/Account Engagement to Marketing Cloud Next.


• Analytical mindset, excellent communication skills, and a proactive, solution-oriented approach.


• Salesforce certifications (Marketing Cloud Consultant, Marketing Cloud Administrator/Email Specialist, Data 360 Consultant…) are strong assets; an Agentforce credential is a plus.


• Fluent in French and English – Dutch or Portuguese is a plus.


• Knowledge of broader marketing automation, growth strategies, or digital campaigns is a strong asset.

#Curious in how you grow, #Structured in how you deliver, and #Committed in what you bring to the team.

YOUR ROLE & RESPONSIBILITIES

As a Senior Functional Consultant at asUgo, your mission will include:

Business Analysis & Advisory

• Lead client workshops, challenge assumptions, and map customer engagement processes end-to-end.


• Translate needs into business requirements, user stories, and acceptance criteria.


• Identify improvement opportunities and propose scalable, future-proof Marketing Cloud solutions.

Solution Design (Techno-Functional)

• Create functional and solution designs aligned with Salesforce Marketing Cloud and Marketing Cloud Next best practices.


• Define the data model (Data 360/Data Extensions), journey/automation approach, personalization strategy, and consent & compliance framework.


• Make clear trade-offs between configuration and development, and coordinate with developers/architects when needed.

Declarative Build & Configuration (Hands-On)

• Build solutions directly in Marketing Cloud using declarative tools:


• Email, SMS, WhatsApp and RCS messaging


• Data Extensions, Contact Builder and Data 360 segments


• Dynamic content, personalization and conversational/two-way email


• Agentforce configuration (Campaign Agent, marketing agents)


• Preference centers, consent management, approval processes


• Reports and dashboards


• Configure apps, features, and AppExchange packages to match client needs.

Testing & Quality

• Define test scenarios, execute functional testing, and validate end-to-end journeys.


• Support UAT sessions and ensure the final solution matches user expectations.

Training & Change Enablement

• Create training content, deliver training sessions, and support adoption.


• Ensure documentation supports maintainability and autonomy for client teams — especially useful for teams transitioning to Marketing Cloud Next.

Team Collaboration & Coaching

• Collaborate closely with developers, architects, and PMs, ensuring smooth delivery.


• Mentor and coach junior consultants, providing guidance on analysis and build best practices.


• Contribute to delivery methodology, reusable assets, templates, accelerators, and best practices.


• Stay ahead of the Salesforce marketing roadmap (Agentforce, Data 360, Marketing Cloud Next) and bring relevant innovations back to the team.


• Share learnings and innovations internally.

Why Join asUgo?

At asUgo, we're reimagining what consulting looks like: more agile, more human, and more impactful. We're also right at the edge of one of the biggest shifts in the Salesforce ecosystem — the move from one-way marketing automation to agentic, always-on customer engagement. We value curiosity, integrity, and trust — and we're building a workplace where everyone can grow, contribute, and belong.

Our process: a first conversation with our recruitment team, a technical/functional exchange with the practice, and a final conversation before an offer.