Senior Expert Communications

Bpost; Brussel; Sur place; EUR 70 000 - 100 000; Plein temps

Avantages offerts par ce poste

Meal vouchers

Hospitalisation, group and disability/

Phone subscription

Flexible remuneration plan

Company car / mobility

Work from home

Extra days off

Year-end bonus

Partner benefits through bpost network

Résumé du poste

bpost in Brussels is seeking a Senior Expert Communications to shape corporate narratives at group level. You translate strategy into clear, engaging content for press, social media and corporate channels, building visibility and reputation across audiences.

You will collaborate with the Head of Reputation & Content to drive thought leadership and cross‑functional messaging. You bring 10+ years in corporate communications, outstanding writing and storytelling, and fluency in Dutch, French and

Qualifications

• 10+ years of experience in corporate communication, content or media.
• Fluent in Dutch, French and English.
• Strong writing and storytelling skills with the ability to translate complex topics into clear content.
• Excellent command of tone, messaging and audience adaptation.

Responsabilités

• Identify and translate corporate topics into clear, relevant narratives for different audiences.
• Create and deliver high-quality content across channels (press, social media, website, corporate publications).
• Adapt messaging and formats to maximise engagement (text, visuals, video, multimedia).
• Collaborate with internal stakeholders to ensure alignment and consistency of messaging.
• Monitor performance of communication activities and provide data-driven recommendations for improvement.

Connaissances

Storytelling

Content strategy

Stakeholder management

Digital media

Multimedia content

Outils

CMS

Description du poste

What will you do?

As a Senior Expert Communications, you contribute to the development and delivery of corporate communication initiatives at group level. You translate corporate and strategic messages into clear, engaging and impactful content for different audiences, supporting the organisation’s visibility, reputation and positioning. Working closely with the Head of Reputation & Content, you play a key role in shaping narratives, developing content and delivering communication initiatives across channels such as press, social media and corporate platforms.

Role

• Identify and translate corporate topics into clear, relevant and impactful narratives for different audiences
• Anticipate communication opportunities and assess potential impact, risks and positioning
• Create and deliver high-quality content across channels (press, social media, website, corporate publications)
• Adapt messaging and formats to maximise engagement (text, visuals, video, multimedia)
• Proactively identify content opportunities and propose innovative formats, themes and approaches aligned with market trends
• Contribute to the development of thought leadership initiatives, promoting senior leadership and group expertise
• Build and maintain a strong internal network of content sources across departments and entities
• Collaborate with internal stakeholders to ensure alignment and consistency of messaging
• Evaluate incoming communication requests, challenge inputs and define appropriate communication approaches
• Provide advice to the business on communication quality and effectiveness
• Work closely with Digital teams to manage and optimise corporate channels such as the website and social platforms
• Monitor performance of communication activities and provide data-driven recommendations for improvement
• Ensure clear reporting on progress, priorities and outcomes of communication initiatives

Who are you?

• Minimum 10 years of experience in corporate communication, content or media
• Strong writing and storytelling skills, with the ability to translate complex topics into clear and engaging content
• Excellent command of tone, messaging and audience adaptation
• Strong understanding of digital communication and social media, with a good sense of what drives engagement
• Experience with multimedia content formats (text, visuals, video)
• Creative, proactive and able to take initiative
• Strong stakeholder management skills and ability to collaborate across teams
• Analytical mindset with the ability to assess performance and optimise impact
• Flexible and able to adapt to changing priorities
• Fluent in Dutch, French and English

What do we offer?

Like a long-awaited parcel, we want to make you feel welcome and valued. Our offer includes a competitive monthly salary, that goes without saying. On top of that, you can count on:

• Meal vouchers of €8 per workingday
• Hospitalization-, group- anddisability insurances
• A phone subscription, including25GB data
• A flexible renumeration plan,which allows you to customize your own benefits.
• A company car, bikeleasing, public transportation, extra days off,... the choice is yours
• Possibility to enter theFederal Mobility plan
• Work/life balance, thanks toflexible working hours and the possibility to work from home
• 20 days of statutory leave and7 additional extralegal days off
• An end-of-year andperformance-based bonus and double holiday pay
• Many benefits from more than 100 bpost-partners

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