Senior Communication Manager - Retail sector

Michael Page; Brussel; Sur place; EUR 90 000 - 120 000; Plein temps

Avantages offerts par ce poste

High-visibility role

Strategic scope and autonomy

Direct exposure to senior leadership

International environment

Strong career opportunity

Competitive package

Résumé du poste

Michael Page zoekt een Senior Communication Manager om de communicatiestrategie in België en Luxemburg te leiden en te implementeren. U coördineert nationale en lokale campagnes, beheert externe partners en ondersteunt het winkelsnetwerk.

U werkt met mediacampagnes over TV, VOD, radio, cinema, social media en SEA, en beheert PR/Influencer-activiteiten, digitale communicatie en lokale initiatieven. Vereisten omvatten een relevante opleiding en 5–8 jaar ervaring, met sterke budget- en

Qualifications

• Bachelor's or Master's degree in Communication, Marketing, or Business School.
• 5–8 jaar ervaring in 360° communicatie en beheer van media, digitaal en lokale campagnes.
• Sterke budget- en bureau-managementvaardigheden.
• Uitstekende analytische, coördinatie- en projectmanagementtalenten.
• Zeer autonoom, met prioriteitengevoel en uitstekende interpersoonlijke vaardigheden.
• Vloeiend Frans en Nederlands, both written and spoken.

Responsabilités

• Leiden en implementeren van de communicatiestrategie in de Belgische en Luxemburgse markten.
• Coördineren van nationale en lokale campagnes, externen aansturen en winkels ondersteunen.
• Beheren van mediainvesteringen en campagnes via TV, VOD, radio, cinema, social media en SEA.
• Toezicht houden op branding- campagnes en KPI-analyse van prestaties.
• Beheren van PR- en influencer-bureaus en engagementplannen definiëren.
• Definiëren van sociale media-strategie en coördineren van agencies.
• Ondersteunen van franchisenemers met communicatie-activiteiten en openings-/renovatieplannen.
• Hoofdcontact voor communicatie binnen het netwerk winkels en partners.
• Beheren van budgetten, onderhandelingen met leveranciers en kostenoptimalisatie.

Connaissances

Budget management

Agency management

Analytical skills

Coordination

Project management

Formation

Bachelor's or Master's degree in Communication, Marketing, or Business School

Description du poste

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Wat:

Frequentie: Dagelijks Wekelijks

The company is a leading international retail group, operating through a strong network of branded stores. The company combines a well-established retail presence with a customer-focused approach, supported by a strong brand identity, commercial expertise and an extensive international footprint.

The Senior Communication Manager will be responsible for leading and implementing the communication strategy in the Belgian & Luxembourg markets. The role ensures coordination of national and local campaigns, management of external partners, and support for the stores network.

Communication Strategy and Management

• Develop and monitor the annual communication plan.


• Define communication priorities for the Belgian and Luxembourg markets.


• Track KPIs and analyze campaign performance.


• Monitor market and competitor trends to identify growth opportunities and help adapt commercial offers to the specific needs of the Belgian and Luxembourg markets.

Media Management

• Oversee media investments.


• Manage TV, VOD, radio, cinema, social media, and SEA campaigns.

National Campaign Management

• Oversee the rollout of brand campaigns and key commercial highlights.


• Ensure adaptation of campaigns for the Belgian and Luxembourg markets.


• Approve communication content and activation plans.

Press Relations, Influencer Marketing and Partnerships

• Manage PR and influencer agencies.


• Define press and influencer engagement plans.


• Supervise brand visibility initiatives.

Digital Communication

• Define the social media strategy and coordinate agencies.


• Oversee website updates.


• Approve CRM campaigns.

Local Communication

• Define local communication initiatives.


• Support and guide franchise partners in their communication activities.


• Develop specific traffic-driving operations.


• Define and supervise communication plans for store openings and renovations.

Network and stores

• Act as the main communication contact for the stores.


• Coordinate and facilitate communication across the network.

Budget Management

• Conduct supplier negotiations.


• Ensure cost optimization and efficient spending.

Profiel

• Bachelor's or Master's degree in Communication, Marketing, or Business School.


• Minimum 5 to 8 years of experience in 360 communication and in managing media, digital, and local campaigns (retail experience is an advantage).


• Strong budget management and agency management skills.


• Excellent analytical, coordination, and project management abilities.


• Highly autonomous, strong sense of priorities, excellent interpersonal skills, and ability to work with diverse stakeholders (franchisees, agencies, suppliers, management).


• Fluency in French and Dutch, both written and spoken.

Aanbod

• High-visibility role within a well-established international retail group


• Strategic scope and autonomy, with the opportunity to shape and elevate the communication function


• Direct exposure to senior leadership and key business stakeholders


• International environment with cross-market projects and collaboration


• Strong career opportunity in a dynamic, consumer-focused and growing organisation


• Competitive package with attractive benefits and a senior-level position