Senior Digital Marketing & Optimization Lead

Rhox; Brussel; Sur place; EUR 70 000 - 110 000; Plein temps

Résumé du poste

Rhox in Brussels seeks a senior digital marketing expert and project manager to own end-to-end digital journeys, from traffic acquisition to micro-conversion, across internal and external platforms for a Belgian financial institution.

You will analyze campaigns, run A/B tests and CRO pilots, and shape content architectures while coordinating with marketing and IT stakeholders in a dynamic, Agile environment.

Qualifications

• At least 5 years of experience in digital marketing, marketing communications or a technical project environment.
• Able to manage several projects or workstreams with multiple stakeholders, with clear scope, priorities and delivery.
• Apply online campaign analysis, permanent optimisation and digital marketing concepts to business decisions.
• Use Agile methodologies and structured problem-solving to move initiatives from analysis to implementation.
• Communicate, negotiate and build alignment effectively with marketing, IT and business stakeholders.
• Combine strategic thinking with an analytical mind, attention to detail, ownership and a goal-oriented approach.

Responsabilités

• Own digital journeys from traffic acquisition to micro-conversion, aligning improvements with segment objectives.
• Analyse online campaign and journey performance, turning findings into prioritised optimisation actions.
• Plan and run A/B tests, CRO experiments and digital journey optimisation pilots, documenting measurable results.
• Design content structures and architectures that support customer journeys, search visibility and accessibility.
• Advise marketing managers on the appropriate mix of paid, owned and earned digital channels and retargeting strategies.
• Coordinate project scope, priorities and delivery for campaign initiatives, CMS changes and content migrations.

Connaissances

Digital marketing

Agile methodologies

Campaign analysis

A/B testing

Stakeholder management

Strategic thinking

Formation

Master's degree in Business Management, Marketing or Communications

Outils

Adobe

Google Analytics

Figma

Semrush

Content Square

Description du poste

Rhox in Brussels seeks a senior digital marketing expert and project manager to own end-to-end digital journeys, from traffic acquisition to micro-conversion, across internal and external platforms for a Belgian financial institution.

You will analyze campaigns, run A/B tests and CRO pilots, and shape content architectures while coordinating with marketing and IT stakeholders in a dynamic, Agile environment.