SEA Expert

Publicis Groupe Belgium; Oudergem; Sur place; EUR 38 000 - 54 000; Plein temps

Avantages offerts par ce poste

A key position in a resourceful and 'p

Ambitious clients in the middle of a)

Résumé du poste

Publicis Groupe Belgium is seeking a Paid Search Expert to manage and optimize paid search campaigns across Google Ads, Bing Ads and other platforms. You will work with the SEA & SEO Director, client teams and cross‑functional experts to maximize performance and ROI.

You will execute data-driven strategies, optimize budgets, ad copy and landing pages, and collaborate with SEO, display and social teams to deliver integrated marketing solutions for key clients in Brussels.

Qualifications

• 2-3 years of experience in a paid search role, preferably within an agency.
• Proficient in Google Ads, Bing Ads, and Search Ads 360.
• Advanced knowledge of Excel and other data analysis tools; Looker Studio is a plus.
• Strong understanding of SEM and PPC campaign management techniques.
• Analytical mindset with ability to interpret data and drive insights.
• Strong project management skills with ability to handle multiple campaigns.

Responsabilités

• Develop and execute paid search campaigns on platforms like Google Ads, Bing Ads, and Search Ads 360.
• Analyze and report on campaign performance, identifying trends and optimization opportunities.
• Manage budgets, bid strategies, and targeting settings for optimal ROI.
• Continuously optimize ad copy, keywords, and landing pages for effectiveness.
• Collaborate with other digital teams (SEO, display, social) for integrated strategies.
• Stay updated on industry trends and best practices.
• Present campaign results and insights to clients regularly.
• Ensure paid search strategies align with clients' broader goals.

Connaissances

Paid search expertise

Data-driven analytics

Excel

Looker Studio

SEM/PPC management

Project management

Bilingual French/Dutch and English

Outils

Google Ads

Bing Ads

Search Ads 360

Looker Studio

Description du poste

Company Description

At Publicis Groupe Belgium we are driven by the Power of One. That’s our raison d’être: to make brands relevant and interesting to people, to touch them and influence their behavior, to grow the business of the brands we work for. More than 200 diverse bright experts are organized in 4 interconnected métiers (strategy & data, creative experiences, media activation, and production) and are the drivers of our collective creativity. And ow, yeah, it’s “Groupe” with an “e”. With our group’s roots in la douce France you can expect loads of Liberté, Curiosité and Créativité.

Overview

As a Paid Search Expert, you play a vital role in managing and optimizing paid search campaigns across various search engines. You work closely with the SEA & SEO Director, client teams, and cross-departmental experts to ensure high performance in line with client objectives. You will be responsible for creating, executing, and optimizing paid search strategies to meet KPIs and exceed client expectations. Your focus is to maximize results through data-driven insights and technical expertise.

Responsibilities

• Develop and execute paid search campaigns on platforms like Google Ads, Bing Ads, and Search Ads 360.
• Analyze and report on campaign performance, identifying trends, and opportunities for optimization.
• Manage budgets, bid strategies, and targeting settings to achieve the best possible ROI.
• Continuously optimize ad copy, keywords, and landing pages to improve campaign effectiveness.
• Be able to collaborate with other digital teams (SEO, display, social) to ensure integrated marketing strategies.
• Stay up-to-date with industry trends, search engine feature updates, and best practices.
• Present campaign performance results and insights to clients regularly.
• Ensure paid search strategies align with clients' broader marketing and business goals.

Qualifications

WHO ARE YOU?

• You are curious, honest, brave, generous and take ownership. You are ready to help us realize the impossible, while having some fun in the process.
• 2-3 years of experience in a paid search role, preferably within an agency.
• Proficient in Google Ads, Bing Ads, and Search Ads 360.
• Advanced knowledge of Excel and other data analysis tools. Looker studio is a plus.
• Strong understanding of SEM and PPC campaign management techniques.
• Analytical mindset with the ability to interpret data and drive actionable insights.
• Strong project management skills with the ability to handle multiple campaigns simultaneously.
• Fluent in French or Dutch, and English. Ideally trilingual or eager to learn.

Benefits

• A key position in a resourceful and people-obsessed organization.
• Ambitious clients in the middle of their business transformation.
• A competitive salary and benefits program.
• An inclusive organization that recruits, employs, trains, compensates, and promotes regardless of color, religion, national origin, sex, gender identity or expression, sexual orientation, disability, age,…
• A “great place to work” in the Manhattan Center, a modern building located right in the heart of Brussels and easily accessible by all means of transport. Our offices are set in an inspiring, future‑proof environment, certified as one of the world’s top 5% green buildings, reflecting our strong commitment to sustainability and well‑being at work.