Regional Marketing Specialist

Qargo TMS; Oost-Vlaanderen; Hybride; EUR 45 000 - 65 000; Plein temps

Avantages offerts par ce poste

Hybrid working model

Ghent office

Autonomy

Growth opportunities

Résumé du poste

Qargo TMS in Ghent, Belgium is seeking a Regional Marketing Specialist to own regional marketing for the Netherlands. You’ll run campaigns across email, paid search, SEO, content and more, ensuring messaging fits the local market and aligns with broader goals.

This hands-on role blends creative and analytical work with autonomy, offering hybrid work 2–3 days in the Ghent office and opportunities to grow into additional regions as Qargo expands.

Qualifications

• 3+ years of B2B marketing experience.
• Hands-on with multi-channel campaigns including email, paid media, content or SEO.
• Strong project management and ability to handle multiple priorities.
• Comfortable working with data and reporting to measure performance.
• Proactive and able to collaborate with Sales, agencies and stakeholders.
• Fluent in Dutch and English.

Responsabilités

• Own regional marketing activities for the Netherlands across channels.
• Adapt messaging and content for the regional market.
• Collaborate with the commercial team to support lead generation and align with goals.
• Coordinate with external agencies, briefs, timelines and deliveries.
• Support customer and events marketing and capture content at events.
• Track regional performance and qualify leads using Google, LinkedIn, and HubSpot.
• Expand regional presence into new markets, including potential German-language needs.

Connaissances

B2B marketing

Multi-channel marketing

Project management

Data & reporting

Stakeholder management

Dutch language

English language

Outils

HubSpot

Google Analytics

Google Ads

WordPress

SEMrush

Slack

Canva

Description du poste

About Qargo

Qargo is a cloud-based (SaaS) Transport Management Platform. We are a scale-up based in Ghent, London and Chicago, and are rapidly expanding across mainland Europe, the UK and the US. The platform is an ‘all-in-one system’, handling everything from initial order entry to final invoicing. It optimises planning and has built-in AI features that automate lengthy manual tasks. Qargo is designed to help modern logistics operations run more efficiently, while increasing profitability and sustainability. To support our growth, we’re looking for a Regional Marketing Specialist to join our marketing team in Ghent, Belgium. You’ll take ownership of marketing activities for the Netherlands, with the opportunity to expand your regional scope into other regions, such as DACH, as Qargo continues to grow.

About The Role

As our Regional Marketing Specialist, you’ll be responsible for bringing Qargo’s marketing strategy to life, with a focus on the Netherlands. You’ll work across campaigns, email, paid search, paid social, SEO, content, sales enablement and reporting, making sure our messaging is relevant to the local market and aligned with our wider marketing goals. You’ll help us move towards a more structured and strategic campaign approach, planning and executing regional campaigns across multiple channels and testing new tactics along the way. You’ll also work closely with agencies and internal stakeholders to make sure campaigns are delivered effectively and consistently. The Netherlands will be your main focus to start with, with the opportunity to take ownership in additional regions, e.g. DACH, as Qargo grows into new markets. This is a hands‑on role combining creative and analytical work, with plenty of autonomy and the opportunity to help shape how regional marketing is done at Qargo.

Key Responsibilities

• Own regional marketing activities for the Netherlands, planning and executing multi-channel campaigns across email, paid search, SEO, content and other relevant channels, while helping build a more structured and strategic campaign approach.
• Turn Qargo’s marketing strategy into local campaigns and content, creating and adapting messaging, marketing collateral and sales enablement materials that resonate with the regional market.
• Work closely with our commercial team to understand regional priorities, support lead generation and ensure marketing activity is closely aligned with business goals.
• Coordinate with external agencies and partners, managing briefs, deliverables and timelines while ensuring regional marketing activities are delivered to a high standard.
• Support customer and event marketing, including testimonials, case studies and event collateral. You’ll occasionally attend events to capture content, support product demonstrations or contribute to partnership activities, while the Events team remains responsible for event execution.
• Track and report on regional marketing performance, monitoring leads and pipeline, campaign activity and other relevant KPIs, qualifying incoming leads through Google, LinkedIn and HubSpot, and using insights to continuously improve our approach.
• Help expand Qargo’s regional presence into new markets. You’ll help localise campaigns and content, with German-language skills being a useful bonus.

Skills & Experience

Must-haves

• 3+ years of experience in B2B marketing, with hands‑on experience owning campaigns and marketing activities.
• Experience with multi‑channel marketing, including email, paid campaigns, content and/or SEO.
• Strong project management and organisational skills, with the ability to manage multiple priorities and stakeholders.
• Comfortable working with data and reporting to measure performance and improve campaigns.
• Proactive, independent and confident working with Sales, BDMs, agencies and other stakeholders.
• Fluent in Dutch and English.

Nice-to-haves

• Experience in B2B SaaS, logistics or an international environment.
• Experience using tools such as HubSpot, Google Workspace inc. Ads and Analytics, WordPress, SEMRush, Slack and Canva.
• German language skills are a big plus!

What We Offer

• A high‑ownership regional marketing role where you’ll have a direct impact on Qargo’s growth.
• The opportunity to help shape a more structured and strategic campaign approach as our marketing organisation continues to grow.
• A varied role combining creative content, campaign execution and data‑driven marketing.
• A fast‑paced, international tech scale‑up with plenty of autonomy.
• A collaborative culture where feedback, trust, and teamwork matter.
• Competitive salary package and benefits.
• Hybrid working model, with 2–3 days per week in our modern office in Ghent and the flexibility to work from home.