Programmatic Ads Specialist — Hybrid & ROI-Driven Growth

Serviceplan Group Belux; Brussel Hoofdstad; Hybrid; EUR 42,000 - 56,000; Full time

Benefits offered by this job

Hybrid working environment

Professional development opportunities

Collaborative and innovative work

Job summary

Serviceplan Group Belux is seeking a driven Programmatic Media Specialist for a full-time role in a hybrid work environment in Belgium. You will drive programmatic strategy, manage campaigns end-to-end, and leverage data analytics to optimize ROI.

The ideal candidate has 1–2 years of experience in a media agency, solid knowledge of programmatic platforms, and strong analytical and communication skills. Certifications in programmatic advertising are a plus.

Qualifications

• Bachelor's degree in marketing, advertising or related field.
• Proven experience in programmatic advertising.
• Strong analytical skills with data reporting.
• Excellent communication and presentation skills.

Responsibilities

• Develop and execute a programmatic advertising strategy aligned with marketing goals.
• Oversee end-to-end management of programmatic campaigns: setup, optimization and performance analysis.
• Use data analytics tools to analyze campaign performance and drive optimizations.
• Implement advanced audience targeting to reach key segments and improve ROI.
• Manage programmatic budgets to meet KPIs and optimize spend.
• Collaborate with the creative team to produce effective ad creatives.
• Stay up-to-date with programmatic tech and platforms; recommend adoption.
• Conduct A/B tests and optimization experiments to improve results.
• Generate regular and ad-hoc campaign performance reports and insights.
• Ensure compliance with industry standards and best practices.

Skills

Programmatic

Data analytics

Campaign optimization

Audience targeting

Budget management

Ad tech

Reporting

Communication

Education

Bachelor's degree in marketing or related field

Tools

DV360

Google Ads

Display & Video 360

Job description

Serviceplan Group Belux is seeking a driven Programmatic Media Specialist for a full-time role in a hybrid work environment in Belgium. You will drive programmatic strategy, manage campaigns end-to-end, and leverage data analytics to optimize ROI.

The ideal candidate has 1–2 years of experience in a media agency, solid knowledge of programmatic platforms, and strong analytical and communication skills. Certifications in programmatic advertising are a plus.