Programmatic Media Specialist

Serviceplan Group Belux; Brussel Hoofdstad; Hybrid; EUR 42,000 - 56,000; Full time

Benefits offered by this job

Hybrid working environment

Professional development opportunities

Collaborative and innovative work

Job summary

Serviceplan Group Belux is seeking a driven Programmatic Media Specialist for a full-time role in a hybrid work environment in Belgium. You will drive programmatic strategy, manage campaigns end-to-end, and leverage data analytics to optimize ROI.

The ideal candidate has 1–2 years of experience in a media agency, solid knowledge of programmatic platforms, and strong analytical and communication skills. Certifications in programmatic advertising are a plus.

Qualifications

• Bachelor's degree in marketing, advertising or related field.
• Proven experience in programmatic advertising.
• Strong analytical skills with data reporting.
• Excellent communication and presentation skills.

Responsibilities

• Develop and execute a programmatic advertising strategy aligned with marketing goals.
• Oversee end-to-end management of programmatic campaigns: setup, optimization and performance analysis.
• Use data analytics tools to analyze campaign performance and drive optimizations.
• Implement advanced audience targeting to reach key segments and improve ROI.
• Manage programmatic budgets to meet KPIs and optimize spend.
• Collaborate with the creative team to produce effective ad creatives.
• Stay up-to-date with programmatic tech and platforms; recommend adoption.
• Conduct A/B tests and optimization experiments to improve results.
• Generate regular and ad-hoc campaign performance reports and insights.
• Ensure compliance with industry standards and best practices.

Skills

Programmatic

Data analytics

Campaign optimization

Audience targeting

Budget management

Ad tech

Reporting

Communication

Education

Bachelor's degree in marketing or related field

Tools

DV360

Google Ads

Display & Video 360

Job description

SERVICEPLAN GROUP – GREAT PLACE TO WORK IN THE MARKETING SECTOR – IS LOOKING FOR A FULL TIME PROGRAMMATIC MEDIA SPECIALIST (F/M/X, employee)

We are dedicated to fostering an inclusive workplace where diversity is celebrated and valued. Our workplace is open to individuals of all gender identities, age groups, ethnicities, origins, sexual orientations, parenthood, religious beliefs, disabilities, and backgrounds. #weRESPECT

The Serviceplan Group, named Independent Agency Network of the Year 2025 by Ad Age, is dedicated to the entrepreneurial success of its clients and is a market leader in the development and realisation of integrated communication concepts. With our Houses of Communication around the world, we are the only independent agency group to provide all communication services from a single source for the creation of truly integrated concepts: the optimal basis for a BEST BRAND.

For us, flexibility, agility, and consideration of the individual needs of our clients always have the highest priority. In addition to Serviceplan, the company brands Plan.Net, Make, and Mediaplus are the foundations of the House of Communication.

Job Overview:

We are looking for an enthusiastic and motivated Programmatic Expert with 1 or 2 years of experience, ideally in media agency.

The ideal candidate will have a understanding of programmatic advertising platforms, data analytics, and a proven track record of optimizing programmatic campaigns for maximum ROI. This role is critical in driving the success of our digital marketing initiatives and achieving our business objectives.

Key Responsibilities:

1. Programmatic Strategy: Develop and execute a comprehensive programmatic advertising strategy that aligns with our overall marketing and business goals.
2. Campaign Management: Oversee the end-to-end management of programmatic advertising campaigns, including campaign setup, optimization, and performance analysis.
3. Data Analysis: Utilize data analytics tools to analyze campaign performance, identify trends, and make data-driven decisions to optimize campaign outcomes.
4. Audience Targeting: Implement advanced audience targeting techniques to reach the right audience segments and maximize ad relevance.
5. Budget Management: Manage programmatic advertising budgets effectively to ensure efficient allocation of resources and achieve target KPIs.
6. Ad Creative: Collaborate with the creative team to develop compelling ad creatives that resonate with the target audience.
7. Ad Tech Evaluation: Stay up-to-date with the latest programmatic advertising technologies and platforms, evaluate their suitability for our campaigns, and make recommendations for adoption.
8. Testing and Optimization: Conduct A/B testing and optimization experiments to improve campaign performance continuously.
9. Reporting: Generate regular and ad-hoc reports on programmatic campaign performance, providing insights and recommendations to stakeholders.
10. Compliance: Ensure compliance with industry standards, regulations, and best practices in programmatic advertising.

Qualifications:

• Bachelor's degree in marketing, advertising, business, or a related field.
• Proven experience in programmatic advertising, including hands-on experience with programmatic platforms and tools.
• Strong analytical skills with proficiency in data analysis and reporting tools.
• Excellent understanding of digital marketing, advertising technologies, and industry trends.
• Exceptional communication and presentation skills.
• Ability to work collaboratively in cross-functional teams.
• Certifications in programmatic advertising (e.g., Google Ads, Display & Video 360, DV360) are a plus.

Benefits:

• Competitive salary and hybrid working environment.
• Professional development opportunities.
• A collaborative and innovative work environment.
• Opportunity to make a significant impact on the company's success.

Mediaplus (part of Serviceplan Group) is an equal opportunity employer. We encourage applications from candidates of all backgrounds and experiences.

Note: This job description is intended to convey information essential to understanding the scope of the position and is not an exhaustive list of skills, efforts, duties, responsibilities, or working conditions associated with it. The company reserves the right to modify duties or job descriptions at any time.