Product Marketing Manager

Deliverect; Oost-Vlaanderen; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Learning budget

Job summary

Deliverect is hiring a Product Marketing Manager to bridge product development and marketing. You will craft compelling product positioning, enable GTM launches, and analyze campaign performance to drive adoption and customer satisfaction.

You will collaborate with Product, Marketing, and Sales teams in a fast-paced, global environment, shaping messaging and strategy while leveraging data and market insights to fuel growth.

Qualifications

• 5+ years of experience as a Product Marketing Manager or in a similar role in the business-to-business SaaS industry.
• Strong understanding of B2B marketing principles and product-led growth
• Ability to develop compelling product positioning and messaging.
• Proficiency in marketing automation tools and analytics platforms.
• Strong analytical skills to translate data into actionable insights.
• Excellent project management skills to juggle multiple campaigns and deadlines.
• Proven ability to work independently and take ownership of projects.
• Collaborative spirit and ability to work effectively with cross-functional teams (Sales, Product Development, etc.).
• Strong communication skills to gather feedback and persuasively present insights to align on strategy.
• Willingness to learn and adapt in a fast-paced environment.
• Ability to develop engaging marketing campaigns and assets.
• Comfortable using data to inform decisions and measure the success of marketing initiatives

Responsibilities

• Plan and execute Go-to-Market (GTM) strategies for product & feature launches.
• Track and analyze product marketing & campaign metrics such as user engagement and product adoption rates.
• Act as a crucial feedback loop between the market and product development to inform future product improvements.

Skills

Product Marketing

B2B Marketing

Positioning & Messaging

Marketing Analytics

Campaign Management

Cross-functional Collaboration

Project Management

Communication Skills

Learning & Adaptability

Data-driven Marketing

Engaging Campaigns

Education

Master's degree in Marketing/Business

Job description

At Deliverect, our API-first platform is revolutionizing commerce by providing a connected suite of on and off-premise solutions. We empower both the food and retail industries to expand their revenue and simplify their operations, creating seamless experiences for businesses to sell anywhere and deliver everywhere. Join us in this exciting journey, where your contributions will directly impact how businesses connect with their customers in a rapidly evolving global market.

Department Focus:

The Marketing Department at Deliverect is a dynamic team of creative, data-driven, and results-oriented professionals dedicated to empowering businesses to deliver exceptional order experiences. By placing customers at the heart of our strategies and leveraging data to guide every decision, from campaign development to execution, we craft resonant marketing initiatives and continuously optimize our tactics. Collaboration is central to our approach, as we work seamlessly with other departments to align our efforts with overarching business goals. Committed to continuous growth and innovation, we strive to position Deliverect as an industry leader in marketing, redefining and elevating every interaction into a memorable journey

Your Impact:

As a Product Marketing Manager at Deliverect, you will play a critical role at the intersection of product development and marketing strategy. You will be the voice of our customers and partners, ensuring that the products we build are relevant and impactful. Your strategic insights and innovative marketing campaigns will drive product adoption and customer satisfaction, contributing significantly to Deliverect’s ambitious growth mission.

This is a full-time, fixed-term, hybrid role with a flexible work schedule, offering 3 days in our either our Amersfoort, Madrid, London or Ghent, Belgium offices and 2 days from the comfort of your home.

What you will do:

• Plan and execute Go-to-Market (GTM) strategies for product & feature launches: From the inception of new products and features, you will take insights from the product team and act as the crucial link, ensuring information is digestible for both customers and GTM teams. This means creating a coherent narrative, compelling product positioning and messaging frameworks that communicate the value we create for customers by speaking directly to their needs, and creating the enablement tools and materials (battle cards, one pagers, etc) that provide the information required for GTM to accelerate deal success and closing opportunities. You will work closely with the product, marketing, and PR teams to ensure all materials are ready for successful launches including internal training. .
• Track and analyze product marketing & campaign metrics such as user engagement and product adoption rates: You will assess the effectiveness of marketing strategies by monitoring key performance indicators that should inform the development of additional inside the product strategies to foster adoption, as well as inform the external marketing strategies.
• Act as a crucial feedback loop between the market and product development: In collaboration and to support the product managers, you will gather actionable insights from sales, customer success, and market research to inform future product improvements and new features, ensuring continuous product enhancement. You will also utilise online resources, AI tools and benchmarking to perform direct comparisons between our products and competitors.

What you will bring:

• 5+ years of experience as a Product Marketing Manager or in a similar role in the business-to-business SaaS industry.
• Strong understanding of B2B marketing principles and product-led growth
• Ability to develop compelling product positioning and messaging.
• Proficiency in marketing automation tools and analytics platforms.
• Strong analytical skills to translate data into actionable insights.
• Excellent project management skills to juggle multiple campaigns and deadlines.
• Proven ability to work independently and take ownership of projects.
• Collaborative spirit and ability to work effectively with cross-functional teams (Sales, Product Development, etc.).
• Strong communication skills to gather feedback and persuasively present insights to align on strategy.
• Willingness to learn and adapt in a fast-paced environment.
• Ability to develop engaging marketing campaigns and assets.
• Comfortable using data to inform decisions and measure the success of marketing initiatives

Nice to have:

• An understanding of the food service industry is a plus.
• Passion for B2B SaaS: Enjoys promoting complex solutions to businesses.
• Master's degree in Marketing/business or a related field, or equivalent work experience.
• Proficiency in more than 2 languages is a plus.

Join Our Innovative Journey:

At Deliverect, we're not just building a platform; we're redefining how restaurants and retailers connect with their customers globally. We're looking for agile, ambitious, and resourceful team members who are excited to tackle complex challenges, take calculated risks and contribute to innovative solutions that shape the future of commerce.

What You’ll Gain by Joining Us:

Invest in Your Growth-

We provide a dedicated learning budget to help you expand your skills and knowledge in this dynamic environment.

Solve Meaningful Challenges-

Contribute to tackling some of the most significant challenges in the global tech industry, directly impacting the way businesses operate worldwide.

Drive Innovation-

Immerse yourself in a culture where innovation isn't just a buzzword - our weekly releases and new features ensure you're always working on cutting-edge solutions.

Collaborate with a Global Team-

Be part of a diverse, international team that values transparency, visibility, and a multitude of perspectives.

Be Part of a Unicorn-

Join a rapidly scaling SaaS unicorn at the forefront of the order management industry, where your contributions have significant impact.

Enjoy Regionally Tailored Rewards-

Our compensation and benefits packages are thoughtfully designed to reflect the unique needs of each market, ensuring you're supported with what matters most - right where you are.

Our Commitment to Inclusion:

We are dedicated to building a diverse and inclusive workplace where everyone feels valued and has equal opportunities to succeed. We strongly encourage applications from underrepresented groups.

Important Information:

1. Fluency in English is required, with strong written and verbal communication skills being essential.
2. Applicants must possess the legal right to work in the country where the role is based, as we are currently unable to provide financial assistance for relocation or travel.
3. Please note that certain roles may require a background check as a condition of employment, and you will be informed of this during the initial screening process.
4. We strive for an efficient and objective hiring process. Please be advised that an Artificial Intelligence tool is utilized to assist in the initial screening and assessment of applications based on required skills and qualifications. This process is designed to support our recruiters and does not replace human review.

If you require any accommodations or support during the recruitment process due to a disability, please do not hesitate to contact us at [e-mail].