Product Manager

AppTweak; Brussel; Sur place; EUR 70 000 - 120 000; Plein temps

Avantages offerts par ce poste

Meal vouchers

Eco-vouchers

Health insurance

RTT days

Hybrid work setup

Learning opportunities

Team-building events

Company retreat

Volunteer day

Résumé du poste

AppTweak is seeking a Product Manager to own a product area end-to-end and drive its growth. You will be fully accountable for outcomes, from identifying problems to shipping revenue-generating solutions. You’ll align with Engineering, Design, and Product Marketing to ensure what you build matters and converts.

You’ll report to the VP of Product in a hybrid Brussels setting (min. 3 days at the office). You’ll shape the product direction by focusing on activation, engagement, and monetisation

Qualifications

• 3+ years in a Product Manager role at a B2B SaaS company.
• Bachelor’s or Master’s Degree in Business Administration, Computer Sciences, Engineering, or related field.
• Experience owning growth or monetisation outcomes: activation, conversion, or revenue.
• Comfortable with PLG and Enterprise motions.
• Hands-on experience using AI tools in product process.
• Strong analytical instinct to derive insights from product data.
• Clear communicator with engineers and leadership.

Responsabilités

• Own a product area end-to-end from discovery to launch.
• Map AI opportunities in Mobile Marketing and translate into product direction.
• Talk to customers regularly and translate feedback into product bets.
• Define success metrics upfront and evaluate shipped results.
• Collaborate with engineering and design to ship quickly.
• Use AI tools to prototype and validate ideas before specs.
• Own activation, engagement, and monetisation paths for the product area.
• Partner with Product Marketing to design and execute go-to-market.

Connaissances

Product management

Growth/monetisation

Cross-functional collaboration

AI tooling familiarity

Analytical thinking

Formation

Bachelor’s or Master’s degree

Outils

Lovable

Cursor

Claude Code

Description du poste

We're looking for a Product Manager to own a product area end-to-end and drive its growth.

As part of our Product team, you'll be fully accountable for outcomes — from identifying the right problems to shipping solutions customers actually use. That includes the growth too: activation, engagement, monetisation, and expansion across Enterprise and PLG. You'll work closely with our Engineering, Design, and Product Marketing teams to make sure what you build is meaningful and converts to revenue.

You'll report to the VP of Product.

Location: Brussels - hybrid setting, min. 3 days per week at the office.

What you'll do

• Own a product area end-to-end, from discovery and problem definition through design, engineering, shipping, and iteration.

• Map how AI is reshaping Mobile Marketing, form a clear point of view, and translate it into a differentiated product direction — including identifying 0-to-1 opportunities and driving them from blank page to launch

• Talk to customers regularly and synthesise what you learn into clear, prioritised product bets.

• Define success metrics upfront and use them to evaluate whether what you shipped actually worked.

• Partner closely with engineering and design to move quickly from concept to shipped product.

• Use AI tools actively to prototype ideas, explore concepts, and validate direction before a spec is written.

• Make hard prioritisation calls with limited information and defend them clearly.

• Own activation, engagement, and monetisation for the product area. Define what good adoption looks like and build the path that takes customers from trial to expansion, across both PLG and Enterprise motions.

• Partner with Product Marketing and Product Growth to design and execute go-to-market, from positioning and pricing decisions to in-product activation and long-term retention.

Requirements

Must-have

• 3+ years in a Product Manager role at a B2B SaaS company. You've owned a product area independently, shipped end-to-end, and operated without hand-holding in complex situations.

• Bachelor’s or Master’s Degree in Business Administration, Computer Sciences, Engineering, or another relevant field.

• Experience owning a growth or monetisation outcome: not just shipping features, but driving activation, conversion, or revenue, and understanding what moves the needle.

• Comfortable operating across both PLG and Enterprise motions: you understand how product decisions play out differently in each, and how to build for both simultaneously.

• Hands-on experience using AI tools in your product process: whether that’s prototyping with Lovable, exploring ideas in Cursor or Claude Code, or using AI to validate direction before a spec exists.

• Strong analytical instinct: you pull insights from product data, use them to challenge assumptions, and know the difference between a trend and noise.

• Clear communicator at every level: crisp specs that engineers trust, presentations that land with leadership, conversations with customers that lead to strong product discovery.
  

Nice-to-have

• Experience with App Stores, Mobile Marketing, ASO or, SEO.

• Background at a company with PLG and/or Enterprise motions.

• A working understanding of how AI-powered search and ranking systems work under the hood.

• Experience with pricing and packaging decisions, understanding how product and monetisation interact.

[Please note you will need a valid visa/work permit to work in Belgium, to be eligible for the role].

What's in it for you

• Grow your career with one of Belgium's top tech scale-ups.

• Competitive and optimized salary package, structured to make the most of what you earn.

• Meal vouchers and eco-vouchers.

• Complementary Health Insurance Plan.

• 12 RTT days per year, on top of regular holidays.

• Flexible, hybrid work setup.

• Opportunities for continuous learning and creative thinking.

• Quarterly team-building events and a yearly company-wide retreat.

• One volunteer day every quarter to give back to the community.

• Serious about food. From themed lunches to spontaneous kitchen moments, food is genuinely part of how we connect at AppTweak.

• Opportunity to connect with a variety of exciting mobile businesses across different verticals.

About us:

AppTweak is on a mission to help mobile teams win in the app stores. Our platform gives ASO specialists, growth leads, and app marketers at companies like Uber, Zynga, and The North Face the intelligence they need to grow their apps, from keyword insights and market data to competitive analysis and store performance. We move fast, we care about craft, and we build tools that people in the mobile industry genuinely rely on. If you want to work on a product that matters to the people who use it, come build with us.

At AppTweak, our first spoken language is English, from our Belgian HQ, to our teams all over the world.

To ensure a smooth review process, please submit your application in English.